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About the Role

The Marketing Director, ANZ leads Brown-Forman’s marketing strategy and organization across Australia and New Zealand. This role is responsible for driving sustainable growth, building brand equity, innovating at scale, and shaping the long-term direction of the Brown-Forman portfolio across a mature region. As a key member of the ANZ Leadership Team and the APAC Marketing Leadership Team, this role partners closely with local, regional, and global stakeholders to ensure world-class marketing strategies, strong organizational capability, and breakthrough execution across ANZ.

Responsibilities

Defines and executes the long-term portfolio and marketing strategy across the ANZ region, aligning local brand plans, investment allocations, and growth initiatives with global priorities.
Develops and executes annual strategic plans, including portfolio and communications strategies.
Leads the development of brand strategies and plans, ensuring alignment with regional and global objectives.
Monitors market trends and consumer behavior to inform strategic decisions.
Inspires and builds a high-performing, future-ready marketing team, fostering a culture of inclusion, accountability, agility, and continuous improvement while driving robust succession planning.
Oversees the effective execution and optimization of the full marketing mix – including brand communications, digital, advocacy, and channel marketing – while fostering an environment of innovation and calculated experimentation.
Oversees the innovation pipeline across Glass and RTD, identifying new opportunities and synergies within the portfolio, launching with scale and effectiveness.
Collaborates with global and regional teams, sales, finance, and supply teams to ensure cohesive execution of marketing plans, brand pricing & promotional guidance, and evaluates initiatives to enhance profitability.
Establishes clear performance metrics, minimizes non-working spend, and optimizes brand budget allocations to maximize corporate return on investment.
Leads the marketing agenda within the ANZ business, and contributes to driving a ‘high-performance culture’ within the ANZ leadership team, the MLT, and the broader organization.

Requirements

Extensive leadership experience steering marketing agendas within FMCG, beverage alcohol, luxury, or premium consumer goods environments.
Proven ability to operate, influence, and challenge commercial leaders within highly matrixed, international global organizations.
Strong commercial acumen and financial fluency, with a track record of translating consumer insights into actionable growth and managing complex brand budgets.
Visionary thinker who brings a long-term, broad perspective and big picture strategic insight.
Develop an enterprise-wide mindset by proactively sharing significant market achievements and learnings across the ALT Australia Leadership Team and Marketing Leadership Team (MLT).
Advanced capability in hiring, coaching, and developing multi-disciplinary teams alongside a track record of building impactful partnerships with external agencies.
Exceptional presentation and leadership communication capabilities, with absolute fluency in written and spoken English.
A proven personal passion for premium brand storytelling and cultivating exceptional consumer experience.
A proven ability to develop and launch NPD from scratch, with a deep understanding of the RTD category and dynamics a real benefit.

Skills

Portfolio Strategy
Strategic Planning
Marketing Organization & Capability Building
Marketing Excellence
Innovation Management
Cross-Functional Collaboration
Commercial & Financial Performance Management
Leadership Communication
Brand Storytelling
New Product Development (NPD)

Location

Australia
New Zealand

Work Type

Employee
Full-time

Experience Level

Senior Marketing Leadership
Business Leader
Global Job Level B1

Benefits

Equitable pay structures for individual and company performance
Premium employee experience
Range of premium benefits that reflect company values and meet the needs of a diverse workforce

About the Company

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman.
Being a part of Brown-Forman means you will grow both personally and professionally.
You will have the opportunity to solve problems, seize opportunities, and generate bold ideas.
You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.