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About the Role
As a Sr. GTM Enablement Manager, you will report to the Sr. Director of Sales Enablement and your role is to provide our GTM teams in the region with the tools, skills and knowledge to be successful. This role serves as the connective tissue between Braze's global enablement centre of excellence and APAC's local sales execution, translating global programs into locally relevant, consistently reinforced enablement that drives measurable impact on the ground.
Responsibilities
- Partner with Regional Sales leadership to identify priorities, diagnose business needs, and build enablement programs with deep shared ownership, ensuring adoption at a grassroots level.
- Design and maintain a programmatic, recurring skills curriculum across core sales excellence themes including value-based selling, objection handling, competitive differentiation, negotiation, and outreach ensuring consistent upskilling cadence across APAC teams.
- Localise and reinforce global competitive intelligence and differentiation frameworks, partnering with regional sales leaders to identify emerging threats and equip teams with market-ready defensive playbooks and narratives.
- Establish a consistent operating rhythm with Sales leaders, providing regular updates, surfacing needs, and reinforcing accountability for program adoption.
- Drive regional execution of enablement programs, ensuring rollout is timely, tracked, and supported through clear communication.
- Monitor and report on adoption and performance metrics, closing the loop with leadership to highlight progress and gaps.
- Act as the regional voice to the GTM Enablement & Productivity team, providing insights and feedback to shape global programs.
- Ensure consistent rollout of global initiatives in-region, adapting only where needed for local effectiveness.
- Share adoption data, feedback, and best practices back to global teams to inform program design and scaling.
- Where appropriate, lead global enablement initiatives, alongside regional responsibilities.
Requirements
- 5+ years combined experience in Sales, Enablement, Solutions Consulting, Productivity, Operations roles.
- Deep understanding of sales processes, tools, skills, and behaviours, with experience driving value-based selling approaches.
- Familiarity with formal methodologies such as Force Management’s Command of the Message is a plus.
- Comfort with technical product concepts and the ability to translate complex AI/product narratives into sales-ready messaging and training.
- Strong communication and influence skills
- Exceptional relationship management skills with senior stakeholders
- Proven ability to support the development of high-performing sales teams, working in partnership with first-line managers through training, coaching, and reinforcement.
- Strong collaboration and problem-solving skills
- Confidence when presenting in front of large groups
- Proven track record of producing and hosting enablement events, leading advanced sales training, driving adoption of best practices, and measuring the impact of productivity programs at scale
- Comfortable working in ambiguous environments, with the flexibility to pivot quickly to new demands and respond with a high sense of urgency.
- Demonstrated leadership in delivering results with large-scale, cross-functional teams
- Experience with Learning Management Systems and related systems and processes - Seismic LMS/CMS experience is a bonus
- Ability to conduct analyses, translate results to digestible communications, including messages and presentations
- Light travel
- Business fluent English.
- Additional languages, especially Korean, are an advantage
Skills
- Sales
- Enablement
- Solutions Consulting
- Productivity
- Operations
- Value-based selling
- Communication
- Influence
- Relationship management
- Collaboration
- Problem-solving
- Presenting
- Sales training
- Learning Management Systems
- Analysis
- English
Location
- APAC
Work Type
- Light travel
Experience Level
- 5+ years combined experience in Sales, Enablement, Solutions Consulting, Productivity, Operations roles.
Benefits
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
- A curated in-office employee experience, designed to foster community, team connections, and innovation
- Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
- Employee Resource Groups that provide supportive communities within Braze
- Collaborative, transparent, and fun culture recognized as a Great Place to Work®
About the Company
- Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™. Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.
- The company has been consistently recognized as a Leader in marketing technology by industry analysts, and was named a G2 “Best of Marketing and Digital Advertising Software Product” in 2026.
- Braze was also named a 2026 Best Places to Work by Built In, a 2025 America’s Greenest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®.
- Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.
- The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.
Equal Opportunity
- At Braze, we strive to create equitable growth and opportunities inside and outside the organization.
- Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran.
- When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.
- We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.