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About the Role
As Team Lead – AI Visibility, SEO & Digital Trust, you will lead the team responsible for ensuring that both people and AI systems can understand, trust, and recommend Trusted Shops and its customers. You will shape the company's Generative Engine Optimization strategy and strengthen digital trust signals across relevant platforms.
Responsibilities
- Lead and develop a multidisciplinary team across technical SEO, AI visibility, website experience, and digital trust.
- Define priorities and turn business objectives into a clear, actionable roadmap.
- Shape Trusted Shops’ Generative Engine Optimization strategy.
- Strengthen the visibility, credibility, and discoverability of Trusted Shops and its customers across AI search results, LLMs, and emerging agent ecosystems.
- Own the strategic direction for technical SEO, including crawlability, indexing, website architecture, Core Web Vitals, structured data, and machine readability.
- Strengthen digital trust signals across relevant platforms.
- Oversee the website as a key platform for visibility, trust, conversion, and business growth.
- Work with Product, Engineering, Content, and Marketing to improve website performance.
- Establish reporting frameworks using SEO, analytics, and AI-visibility tools.
- Translate performance data into business recommendations.
- Lead cross-functional initiatives across key teams and stakeholders.
Requirements
- Experience in technical SEO, website strategy, digital experience, or organic growth, ideally within SaaS, marketplace, or e-commerce environments.
- Proven experience leading multidisciplinary teams and cross-functional initiatives across Product, Engineering, Marketing, and senior leadership.
- Strong technical SEO expertise, including crawlability, indexing, site architecture, Core Web Vitals, structured data, and log-file analysis.
- Good understanding of AI search, GEO, digital trust signals, brand visibility, and how search engines and AI systems evaluate brands.
- Hands-on experience with tools such as Google Search Console, GA4, Screaming Frog, Ahrefs, Semrush, Sistrix, and GTM.
- Strong analytical and communication skills.
- Fluent English (C1) is a must.
- Fluent German is nice to have.
Skills
- Technical SEO
- AI Visibility
- Website Experience
- Digital Trust
- Generative Engine Optimization
- Crawlability
- Indexing
- Website Architecture
- Core Web Vitals
- Structured Data
- Machine Readability
- Log-file analysis
- AI Search
- GEO
- Brand Visibility
- Google Search Console
- GA4
- Screaming Frog
- Ahrefs
- Semrush
- Sistrix
- GTM
- Analytics
- Communication Skills
Location
- Cologne (hybrid)
- Berlin (remote)
Work Type
- Permanent Contract
- Full-time
- Hybrid work
- Remote
Experience Level
- Team Lead
Benefits
- Flexible remote work
- Team time in the Cologne office
- Workation (within EU, Iceland, Liechtenstein or Norway)
- 28 vacation days
- 2.5 additional days off at Christmas, New Year's Eve and Carnival
- Buddy program
- Individual learning & development opportunities (internal & external trainings, e-learnings)
- Events (Team Events, Unit Events, etc.)
- Health Pass (free online and offline sports, fitness, and health courses)
About the Company
- Trusted Shops develops SaaS solutions for over 40 million users and 30,000 businesses across Europe.
- Our product suite includes products such as the Trustmark, Buyer Protection and the eTrusted experience feedback platform.
- Our products are part of a 25-year mission to enable trust between people and businesses in the digital age.
Equal Opportunity
- At Trusted Shops, we are interested in you as a person - whether you fit in with us is independent of gender, nationality, ethnic and social origin, religion/belief, disability, age, sexual orientation and identity.
- Trusted Shops is clearly committed to diversity and against discrimination.