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About the Role

We are looking for an exceptional Lead Country Commercial Manager to drive revenue growth from existing Insurance products, launch new products to market, and lead external Go-To-Market strategies. This role is central to Tide’s commercial function, requiring collaboration with cross-functional teams to understand product performance, identify opportunities, and deliver results. A relentless focus on numbers, members, product prioritization, and detailed planning is essential to achieve revenue targets and increase customer lifetime value.

Responsibilities

Own the strategy and implementation of core activities to drive sales and renewals of Insurance.
Partner with marketing teams to ensure seamless delivery of 'always on' campaign activity.
Own the strategy and launch approach for new product launches, considering all channels and member touch points, including end-to-end journeys and transaction channels.
Partner effectively with multiple stakeholders to achieve objectives.
Partner closely with Finance and key stakeholders to set, track, and refine financial projections for Insurance products, ensuring revenue accountability and proactive identification of risks and opportunities.
Analyze member behavior, segment audiences, and measure subscription cohort performance with BI team support, translating data into clear recommendations for product prioritization, pricing, positioning, and communications.
Partner with Product teams to address areas of opportunity by leveraging commercial and analytics insights, shaping product positioning, product-led growth, and in-app UX, aligning on roadmaps and supporting successful product launches with tailored GTM strategies.
Lead new product launches, partnering with sales and operations teams to deliver best-in-class experiments.
Facilitate brainstorm sessions/workshops to surface creative ideas and implementation plans.
Communicate regularly with a wide range of stakeholders, including Tide’s Senior Leadership Team and the C-Suite.
Lead ongoing commercial research and competitive analysis to monitor trends and benchmark, translating findings into actionable strategies to strengthen and differentiate Tide’s positioning and value proposition.
Become an expert in the core motivations of our members to focus on bringing their voice to commercial and product design discussions.

Requirements

Proven experience in driving commercial impact, partnering with finance to understand performance and identify opportunities for improvement.
Ability to set and track clear KPIs across all initiatives to meet revenue goals.
5+ years of experience leading 'always on' activity to drive commercial performance.
Demonstrated ability to plan and deliver consistent activity that drives commercial impact.
Strong analytical mindset: Able to review and interpret data to develop hypotheses and assumptions, turning insights into clear, actionable plans.
Proven GTM track record – delivering holistic, high-impact omni-channel campaigns (across sales, CRM, in-app contact points).
Exceptional project management skills, able to juggle multiple launches and tactical tests in a fast-moving environment.
Creative collaborator: Builds relationships across teams, crafts compelling messaging and navigates ambiguity with confidence.
Self-starter attitude: Works backwards from targets, removes blockers proactively and adapts when priorities shift.

Skills

Commercial acumen
Insurance
Fintech
Analytical mindset
GTM strategy
Omni-channel campaigns
Project management
Collaboration
Communication

Location

Central London

Work Type

Flexible work from home or at the office arrangement

Experience Level

5+ years of experience

Salary/Compensations

Competitive salary

Benefits

Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
Hundreds of perks and discounts through Vitality Health Insurance (fitness watches, Waitrose cashback, gym membership etc.)
24/7 Employee Assistance Programme
25 days holiday with the ability to buy extra days
Professional L&D budget
Referral bonus when you bring your friends to join Tide
Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
Spacious brand new office in Liverpool street with an all-day snacks bar
Enhanced family-friendly leave
24 hours paid volunteering time off per year
Sabbatical leave

About the Company

Tide helps SMEs save time and money by offering business accounts, banking services, and administrative solutions like invoicing and accounting.
Tide is transforming the small business banking market and supports over 2 million members globally across the UK, India, Germany, and France.
Using advanced technology, all solutions are designed with SMEs in mind, focusing on quick onboarding, low fees, and innovative features.
Tide has over 2 million members, has raised over $300 million in funding, and has over 2,800 employees globally.
Tide has received Great Place to Work certification three years in a row and was recognized among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026.
Tide has offices in Central London, with member support and technology centers in Sofia, Bulgaria, technology centers in Serbia, Romania, Lithuania, and Hyderabad, and offices in Gurugram, New Delhi, Berlin, Paris, and Luxembourg.

Equal Opportunity

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.