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About the Role

The Head of Influencer Solutions is a senior leadership role responsible for the strategic direction, commercial success, and operational excellence of the agency's influencer marketing practice in Japan. This role combines strategic thought leadership with senior client stewardship, leading a multi-disciplinary team to drive significant growth and establish the agency as the leading influencer solutions partner in the market.

Responsibilities

Define and execute the long-term strategic vision for the influencer solutions practice in Japan.
Lead all strategic thinking for the agency's top-tier influencer clients and new business pitches.
Translate complex client business problems into strategic platforms that solve business challenges through influencer marketing.
Champion innovative approaches to influencer marketing, leveraging emerging platforms, creator trends, and cultural movements.
Act as a thought leader internally and externally, representing the agency at industry events.
Act as the senior strategic lead and trusted advisor across a portfolio of the agency's most important influencer marketing clients.
Build and nurture strong relationships with C-suite and senior decision-makers.
Lead long-term strategic account planning, including annual planning sessions and quarterly business reviews.
Work closely with other WPP agencies on strategic planning and allocation across accounts.
Lead all major commercial negotiations, including contract renewals, new service proposals, and multi-year partnership agreements.
Take full ownership of the P&L for the influencer solutions practice, including revenue targets, forecasting, profitability, and resource allocation.
Develop and execute growth strategies to drive year-on-year revenue growth.
Identify and convert opportunities for strategic partnerships, multi-service integration, and expansion into new verticals.
Oversee pricing strategies, margin management, and commercial negotiations.
Lead new business development efforts, directing the team in winning major pitches.
Lead, mentor, and develop a multi-disciplinary team across account management, strategy, and campaign delivery.
Set clear performance expectations and manage the career development and growth of all team members.
Build and scale the team in line with business growth, recruiting top talent.
Act as the senior escalation point for complex client challenges, commercial issues, and executional risks.
Create a high-performance culture that attracts and retains the best talent.
Oversee the end-to-end quality of all deliverables across the influencer solutions practice.
Define and implement best practices, processes, and workflows that drive efficiency, quality, and profitability.
Drive innovation in methodologies, tools, and technologies.
Ensure the team consistently delivers insightful, data-driven results that demonstrate clear ROI and business impact for clients.
Stay at the forefront of platform changes, cultural trends, regulatory developments, and market dynamics.
Partner with senior leadership across all agency functions and WPP network agencies to ensure seamless integration.
Represent the influencer solutions practice at the highest level in key client meetings, new business pitches, and strategic planning sessions.
Build and maintain senior-level relationships with key platform partners, talent agencies, and industry bodies in Japan.
Collaborate with regional and global influencer leads across the WPP network to share best practices and drive innovation.

Requirements

Achieving and exceeding annual revenue growth and profitability targets for the influencer solutions practice.
Maintaining high client satisfaction, retention, and expansion across the portfolio of key accounts.
Successful leadership, development, and retention of a high-performing, multi-disciplinary team.
A high win-rate on new business pitches and demonstrable growth in the agency's market share.
Consistent delivery of high-quality, innovative, and effective strategic work that drives measurable business results for clients.
Strong reputation and visibility as a thought leader in the Japanese influencer marketing industry.
Proven, extensive experience in a senior leadership role within influencer marketing, social media, or digital marketing, ideally within an agency environment in Japan or APAC.
A strong track record of building, leading, and scaling successful teams across multiple functions (account management, strategy, campaign delivery).
Exceptional strategic thinking and commercial acumen, with demonstrated success in driving significant revenue growth and managing P&L.
Outstanding leadership and mentoring capabilities, with the ability to inspire and develop diverse teams.
Deep expertise in influencer marketing across all major platforms, with a strong understanding of the Japanese social media landscape, creator economy, and cultural nuances.
Proven ability to build and maintain trusted C-suite level relationships with major clients and senior stakeholders.
Expert-level communication and presentation skills in both Japanese and English.
Strong collaborative skills and experience working across matrix organizations and agency networks (WPP experience highly valued).
A proactive, entrepreneurial mindset with a passion for innovation and growth.

Skills

Influencer marketing
Social media marketing
Digital marketing
Strategic leadership
Commercial acumen
P&L management
Team leadership
Mentoring
Client relationship management
C-suite engagement
Communication (Japanese and English)
Collaboration
Innovation
Data analysis
Campaign delivery
New business development
Cross-functional collaboration
Platform expertise (Meta, Google, TikTok, LINE)

Location

Japan

Work Type

Hybrid

Experience Level

Senior leadership

About the Company

WPP is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.
Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
WPP Media Japan is revolutionizing the advertising industry through the power of data and artificial intelligence.
At WPP Media, our vision for the Influencer Solutions team (GOAT) is to become the leading data-driven influencer consultancy.
At WPP Media, we are Open, Optimistic, and Extraordinary.
Open. We cultivate trust by taking ownership and accountability, and we empathetically and intelligently balance people and client experience in everything we do.
Optimistic. We mobilize the enterprise, driving our vision forward, and we champion growth and career development so we can all thrive.
Extraordinary. We harness our shared capabilities to inspire transformational creativity, and lead collectively to deliver a seamless client and colleague experience.
WPP Media is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people.
The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence.
Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (MMD), data (Choreograph) and investment solutions, WPP Media leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection.

Equal Opportunity

WPP is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability status.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.