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About the Role
Sierra is expanding its Solutions Product Marketing team to drive industry-first go-to-market strategies. This role focuses on translating product capabilities into industry-relevant messaging, sales enablement, content, and demos, while helping to build the operational backbone for scaling across verticals. You will be a direct partner in shaping this function, not just executing an existing playbook.
Responsibilities
- Translate product capabilities into messaging and positioning tailored to specific industries and buyer personas, including web copy, event sessions, sales narratives, and campaign messaging.
- Build and maintain enablement playbooks and assets for GTM teams, such as slide decks, one-pagers, landing pages, and industry playbooks.
- Own the packaging and adaptation of new products for specific industries and personas, including messaging, assets, and sales enablement, in partnership with the core PMM team.
- Help establish processes, templates, and systems for consistent work across multiple industries and personas, avoiding duplicated effort.
- Flex across channels and activations while also going deep in a specific area, operating at both generalist and specialist altitudes.
Requirements
- 5+ years of B2B product marketing experience.
- Strong operational instincts, with comfort in thinking in process, systems, and repeatable frameworks.
- Expertise in developing positioning and messaging, and translating it into sales-facing and customer-facing assets.
- Comfort using tools like ChatGPT and Claude for efficiency and automation.
- Experience contributing to product launches, including translating core messaging into industry-specific content and assets.
- Experience in building presentations using Google Slides.
- Comfort operating in an early-stage, still-being-defined team and enthusiasm for shaping its work.
- Exposure to vertical or persona-based marketing is a bonus, but not necessary.
Skills
- Product Marketing
- Messaging and Positioning
- Sales Enablement
- Content Creation
- Go-to-Market Strategy
- Operational Frameworks
- Google Slides
- ChatGPT
- Claude
Location
- San Francisco
- Atlanta
- New York
- London
- Paris
- Madrid
- Munich
- Singapore
- Tokyo
- Sydney
Work Type
- In-person
- Full-time
Experience Level
- 5+ years
Benefits
- Flexible (unlimited) paid time off
- Medical, dental, and vision benefits
- Life insurance
- Disability benefits
- Retirement plan
- Parental leave
- Fertility and family building benefits
- Lunch, snacks, and coffee
- Discretionary benefit stipend
- Free alphorn lessons
- Equity plans
About the Company
- Sierra is creating a platform to help businesses build better, more human customer experiences with AI.
- The company is guided by values: Trust, Customer Obsession, Craftsmanship, Intensity, and Family.
- Co-founders are Bret Taylor (former co-CEO of Salesforce, CTO of Facebook, co-creator of Google Maps) and Clay Bavor (18 years at Google, led Google Labs, AR/VR, Google Lens, Google Workspace product and design teams).
Equal Opportunity
- We encourage you to apply even if your experience doesn’t precisely match the job description.
- We strive to evaluate all applicants consistently without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.