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About the Role

OneTrust is seeking a talented Product Marketing Manager to support product marketing for the AI Governance solution. You will serve as a key liaison between product management, marketing, sales, and customers, leveraging technical and storytelling skills to drive messaging, create content, and launch products. Your efforts will be guided by the go-to-market strategy for AI Governance, which you will help shape and execute.

Responsibilities

Deeply understand the ICP and buyer personas for AI Governance, including their business challenges, goals, motivators, and market trends.
Develop an informed point of view on the AI Governance solution and synthesize customer, field, and market feedback to inform messaging, launches, and product direction.
Articulate the product and capability value proposition clearly and convincingly, highlighting what will deliver the most impact and value for buyer personas.
Ensure buy-in from stakeholders across the organization.
Communicate AI Governance within OneTrust’s broader platform while communicating OneTrust’s unique perspective on AI Governance to internal and external audiences.
Create compelling customer materials, including pitch decks, product datasheets, case studies, battlecards, and training resources.
Partner on a GTM strategy for AI Governance product launches and release moments to improve product adoption and growth.
Continuously refine ICP, use-case fit, and market readiness.
Execute the GTM strategy by driving cross-functional alignment to support successful product launches.
Work closely with Sales to ensure they are equipped with the latest product knowledge and sales guidance.
Enable Sales to act as trusted advisors to prospects and customers, ensuring they can clearly articulate how the AI Governance solution addresses customer pain points and adds business value.
Conduct thorough market research and competitive analysis to inform product and marketing strategies.
Regularly update the team on key industry trends, competitor moves, and market opportunities.
Support analyst relations for AI Governance, including briefing prep, survey inputs, narrative development, follow-up materials, and other solution-level assets.
Develop and execute demand generation campaigns in collaboration with demand generation and content teams to drive awareness and lead generation.
Foster strong relationships with key customers to gather insights, develop case studies, support advisory board efforts, and create advocates in the industry.
Collaborate effectively across diverse teams — product, marketing, sales, customer success, and more — to foster alignment and orchestrate efforts.
Influence without authority, driving clarity and momentum across multiple stakeholders and initiatives.

Requirements

BA/BS degree in marketing, business, or engineering equivalent
5+ years of product marketing experience at a SaaS or other high-tech company
Highly collaborative with a deep sense of ownership and accountability
Experience with stakeholder management, influencing and managing multiple stakeholders internally
Demonstrated customer-centric mindset with empathy for users and buyers, translating their needs into effective messaging and go-to-market plans
Proficient in data-driven decision-making and analytics
Strong technical competence with a solid understanding of the domain and product design
Exceptional communication and presentation skills, articulating complex technical concepts to diverse audiences
Comfort supporting competitive intelligence and analyst relations for a product or solution area
Comfort using AI tools to accelerate research, content development, and workflow execution, with good judgment around oversight and governance
Experience marketing AI, governance, risk, compliance, security, or data governance solutions, with a strong understanding of how AI is transforming B2B organizations.
Knowledge of or experience with AI Governance solutions is a plus.

Skills

Product marketing
SaaS
High-tech
Stakeholder management
Customer-centric mindset
Data-driven decision-making
Analytics
Technical competence
Communication
Presentation skills
Competitive intelligence
Analyst relations
AI tools
AI
Governance
Risk
Compliance
Security
Data governance
AI Governance

Location

Office-first culture

Work Type

Three days a week in office

Experience Level

5+ years of product marketing experience

Education Level

BA/BS degree in marketing, business, or engineering equivalent

Salary/Compensations

$127,500—$191,250 USD

Benefits

Comprehensive healthcare coverage
Flexible PTO
Equity RSUs
Annual performance bonus opportunities
Retirement account support
14+ weeks of paid parental leave
Career development opportunities
Company-paid privacy certification exam fees

About the Company

OneTrust’s mission is to enable innovation through the responsible use of data and AI.
We believe that ensuring data is trusted shouldn’t slow teams down—it should accelerate what’s possible.
OneTrust developed the first technology platform for responsible data use in 2016.
OneTrust, the AI‑Ready Governance Platform™, unifies regulatory intelligence, automation, and connected governance workflows so businesses can continue to move at the speed of AI while ensuring good governance to prevent data misuse at scale.
Trusted by thousands of organizations worldwide, OneTrust is shaping the future where trusted data becomes a transformative force for business and society.

Equal Opportunity

OneTrust provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by local laws.