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About the Role

The Digital Content Specialist is responsible for designing, publishing, and optimizing engaging digital content experiences across New York Life's enterprise communication channels. This role serves as the primary steward of the corporate Newsroom experience while supporting the employee intranet, enterprise newsletters, digital signage, and emerging communication channels. The ideal candidate combines strong digital design and publishing skills with a user-centered mindset, a passion for storytelling, and a curiosity for emerging technologies.

Responsibilities

Design, publish, and maintain engaging experiences across the corporate Newsroom.
Collaborate with editors and writers to transform stories into visually compelling, easy-to-consume digital experiences.
Ensure content is accessible, accurate, mobile-friendly, and aligned with brand standards.
Continuously improve content presentation, discoverability, and user experience.
Design and support digital experiences across the employee intranet and enterprise newsletters.
Contribute to enterprise communication campaigns through thoughtful page design, layouts, and digital content presentation.
Support digital signage, employee advocacy, and future communication channels as business needs evolve.
Develop graphics, banners, infographics, thumbnails, and other digital assets that enhance storytelling.
Apply visual design principles to create engaging, consistent, and accessible experiences across communication channels.
Maintain alignment with New York Life brand standards and accessibility guidelines.
Apply analytics, audience insights, and user feedback to improve digital experiences.
Leverage Microsoft Copilot, ChatGPT, Claude, Canva AI, and other emerging technologies to improve productivity and content quality.
Stay current on trends in digital communications, AI, accessibility, and employee experience.
Partner with Editorial & Channels, Marketing, Technology, Compliance, and business stakeholders to deliver high-quality communication experiences.
Contribute ideas that improve channel effectiveness, content engagement, and operational efficiency.
Support continuous improvement efforts across digital communication platforms and workflows.

Requirements

Bachelor's degree in Communications, Digital Media, Graphic Design, Marketing, or a related field.
3+ years of experience supporting digital communications, content publishing, intranet management, or digital experience design.
Experience working with enterprise content management systems.
Strong visual design, digital publishing, and user experience skills.
Excellent communication, collaboration, and organizational skills.
Ability to manage multiple priorities in a fast-paced environment.
Experience supporting internal or corporate communications.
Familiarity with enterprise communication platforms such as Staffbase, Adobe Experience Manager, Interact Software or similar solutions.
Experience designing enterprise newsletters and digital communication campaigns.
Knowledge of accessibility standards, analytics, and content governance.
Experience using AI-powered productivity and creative tools.

Skills

Digital design
Digital publishing
User experience
Storytelling
AI-enabled tools
Content management systems
Visual design
Accessibility
Analytics
Microsoft Copilot
ChatGPT
Claude
Canva AI

Location

New York Life Home Office (Hybrid)

Work Type

Hybrid - 3 days per week

Experience Level

3+ years of experience

Education Level

Bachelor's degree in Communications, Digital Media, Graphic Design, Marketing, or a related field.

Salary/Compensations

$65,000-$92,500

Benefits

Full package of benefits
Leave programs
Adoption assistance
Student loan repayment programs

About the Company

At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact.
Our diverse business portfolio creates opportunities to make a difference across industries and communities—inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you’ll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress.
As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what’s next, and your growth powers it.

Equal Opportunity

At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities.
Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners.