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About the Role

This role is responsible for ensuring effective local offline and digital marketing through content creation and localisation, and digital targeting. Responsibilities include generating marketing ideas, driving quality leads, organising local marketing events, and copywriting in English and Japanese.

Responsibilities

• Generating marketing ideas and owning marketing initiatives.
• Driving quality leads into consultations with the local sales team.
• Organising local marketing events and initiatives.
• Editing, proofreading, and improving the content for the slide decks by collaborating with team members.
• Copywriting tasks in both English and Japanese, including social media ads, EDM campaigns, print collateral, and event descriptions.
• Localising global campaigns and other marketing materials into English and Japanese to suit the Japan audience.
• Working closely with the digital marketing team to optimize online content, landing pages, social posts, ads and EDMs to promote local events and initiatives.
• Monitoring leads and conversion from marketing across all channels (Events, Facebook, Content, Emails, PR, SEO & more) with monthly progress reporting, customer behaviour and user experience.

Requirements

• Applicant must be eligible to work in Tokyo, Japan.
• Ability to work flexible hours when necessary (occasional meetings with other markets/time zones).

Skills

• Strong storytelling skill and ability to connect emotionally with target prospects.
• Basic understanding of how paid digital advertising works on Google, Facebook, and other social media platforms.
• Experience crafting webinars, blog posts, multimedia content, and sales collateral.
• Fluency in English and Cantonese, speaking these languages idiomatically.
• Strong command of language is necessary to write a good copy in English and Japanese.
• Knowledge of Japan and local marketing channels and partnership organisations for pursuing higher education overseas.
• An understanding of the US/UK undergraduate application process.
• High learning agility and growth mindset – comfort in a fast-paced, high-growth environment.
• Creativity and drive - you love to explore new ideas and can see a project through from start to finish on time.
• Self-driven and self-directed.
• Collaborative and communicative. A team player, someone who makes great things happen for others and yourself.
• Desire to upskill to a senior marketing manager, sales professional role and/or global position.
• Deep understanding of digital marketing and social media platforms.
• Understanding of Canva, Marketo or other marketing integration software.
• Event management experience.

Location

• Tokyo, Japan

Work Type

• Full-Time
• fully in person

Benefits

• Flexible working environment, you will be empowered to structure how you work.
• Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year.
• Impressive fireside chats and workshops to help the team continuously level up.
• Radical Candour is a feedback approach we live by.

About the Company

• Crimson Education was founded on the belief that all students should have access to global education. Our services are designed to accelerate each student’s trajectory towards the very best education and professional opportunities. Each student has a holistic, personalised Crimson team of mentors and teachers to prepare them well for university and beyond. We thrive not just on our students’ admission to their dream universities, but focus on and celebrate their development over time.
• As part of our holistic approach to education, Crimson Education provides a full suite of services powered by proprietary technology to facilitate our students in gaining admission into the best possible universities, including: A full-fledged Online High School (Crimson Global Academy); University Admissions Consulting; Boarding School Admissions Consulting; Extracurricular Activities and Leadership Coaching; Internship and Career Advising; Interview Training; and Personalised Mentoring for Individual Development.