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About the Role
Apple Podcasts is launching a new video experience and seeks an innovative expert with genuine video expertise to inform and editorialize our new video podcast offering. This role is pivotal in shaping the on-platform user experience of video content, setting a new standard for video podcast discovery and engagement.
Responsibilities
- Curate aspects of the audio and video podcast editorial experience into a compelling on-platform offering.
- Develop and execute editorial strategies designed to maximize discovery and engagement for video podcasts.
- Establish and maintain internal editorial guidelines for video content to identify high-quality, high-potential video shows.
- Build quantifiable programming campaigns to drive awareness and engagement.
- Collaborate to reflect topical cultural moments through relevant campaigns and weekly video episode curation.
- Manage and evaluate pitches from internal and external channels.
- Maintain the Apple tone of voice and branding across various promotions.
- Follow a style guide and work with content management systems designed for diverse media formats.
- Work with internal partners including Partnerships, Analytics, Marketing, Content Design, and Production, providing podcast strategy expertise.
- Fulfill the editorial mission to provide a great audio and video podcast experience for listeners daily.
Requirements
- 3 or more years of experience in content curation and programming of diverse media, including podcasts and video, within the media or entertainment industries.
- Experience programming or curating video podcast content across formats such as interview and chat shows, with knowledge of high-performing categories including comedy, sports, and entertainment.
- Experience developing and executing editorial or programming strategies designed to drive content discovery and audience engagement.
- Experience building quantifiable programming campaigns with measurable awareness and engagement outcomes.
- Experience analyzing performance data and communicating insights and recommendations clearly to leadership.
- Experience managing and prioritizing multiple projects simultaneously against tight and shifting deadlines.
- Experience working cross-functionally with partners such as marketing, analytics, or production teams.
Skills
- Video expertise
- Content curation
- Programming
- Editorial strategy
- Content discovery
- Audience engagement
- Data analysis
- Project management
- Cross-functional collaboration
- Proficiency in Numbers
- Proficiency in Keynote
- Relationship-building
- Interpersonal skills
Location
- US
Work Type
- Full-time
Experience Level
- 3+ years
Education Level
- Bachelor's degree in a related field (communications, media, journalism, marketing, or equivalent)
- MBA or equivalent with a media or marketing focus is valued but not required
About the Company
- Apple Podcasts is home to the largest and most talked-about collection of audio and video podcasts across all subjects.
- From globally recognized names to the most authentic independents, this is where every voice matters.
- Apple Podcasts is available for free across a number of devices, from iPhone and Apple Watch to HomePod and CarPlay, for listeners in more than 170 countries and regions worldwide.
- The Apple Podcasts Content Strategy & Programming team curates podcasts across the Apple Podcasts app to help listeners discover their next favorite show.