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About the Role

As CRM & Digital Experience Manager, you will be responsible for the quality and experience of our digital touchpoints, including the website, app, and CRM. You will focus on the entire customer journey, identifying areas for improvement and optimizing conversion. You will work at the intersection of UX, Marketing, and IT to ensure growth is achieved efficiently and reliably, reporting to the Head of Marketing and collaborating with the Technical Marketing Operations Team and UI/UX Design.

Responsibilities

Optimize UX and conversion on the website and app by identifying potential improvements and designing clearer, more engaging, and higher-converting experiences.
Design UX flows and wireframes, collaborating closely with design and tech teams on implementation.
Plan and conduct A/B tests, deriving actionable recommendations from the results.
Translate data and user behavior into understandable insights and clear optimization approaches.
Ensure website, app, and CRM flows are error-free, from graphics to user path logic.
Develop test and release processes (QA standards) before new features or campaigns go live.
Maintain consistency between marketing content, landing pages, and product interfaces.
Collaborate with tech teams on release and change management to ensure ongoing quality.
Leverage understanding of CRM and lifecycle flows (onboarding, activation, retention) to improve user experience.
Identify friction points in automated journeys and derive concrete optimizations.

Requirements

Experience in UX, conversion optimization, digital quality, or QA, ideally with touchpoints to website, app, and CRM.
A keen eye for detail, design, and user guidance, with high standards for quality.
Good understanding of user psychology, storytelling, and funnel structures.
Experience with tools such as Google Analytics/GA4, Figma, a CRM system (e.g., Brace), and common A/B testing tools.
Structured, test-driven work approach with a sense for analytical clarity.
Very good German and English language skills.

Skills

UX
Conversion Optimization
Digital Quality
QA
Website
App
CRM
User Psychology
Storytelling
Funnel Structures
Google Analytics/GA4
Figma
CRM System
A/B Testing Tools
Marketing Automation
SaaS
Energy Markets

Location

Berlin

Work Type

Hybrid

Experience Level

Mid-level

Benefits

Central role with real creative freedom
Work on a brand with vision and social relevance
Direct collaboration with founders and leadership
Short decision-making paths, no corporate mindset
Fair compensation and development opportunities
Hybrid working and beautiful Berlin office

About the Company

GreenTech scale-up based in Zug, Switzerland, founded in April 2023.
Pioneer in the new industry category NEO ENERGY.
Mission: Develop sustainable energy from a commodity to a lifestyle brand through AI, gamification, and real added value.
Rethinking energy with smart AI optimization and a portfolio of complementary products and services.
Fast-growing GreenTech based in Switzerland.
Mission: To be the first truly emission-free, fully integrated, digital pan-European energy provider.
Rethinking energy – sustainably, connected, and radically future-oriented.