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About the Role

This role leads digital initiatives for the Personal Financing Products (PFP) team, focusing on AI Search and SEO to drive organic growth and impact how individuals and families find lending solutions.

Responsibilities

• Manage and coordinate updates to the public website, working cross-functionally with content, design, and development teams.
• Triage and execute website maintenance requests while proactively monitoring site health and performance.
• Plan, develop, and execute AI Search and SEO projects in close collaboration with Centre of Excellence, Marketing, and Line of Business partners.
• Serve as the primary Digital Marketing point of contact for AI Search and SEO initiatives, partnering with stakeholders across the organization to implement best practices across all digital assets and drive continuous improvement through data-driven insights.
• Monitor, analyze, and report on AI Search and SEO performance metrics — including traffic, rankings, conversions, and revenue — to inform strategy and measure impact.
• Navigate complexity by collaborating with internal and external partners across the full project lifecycle, from ideation and strategy through execution and reporting.
• Help build a high-performing team culture grounded in growth, curiosity, bold thinking, and a genuine bias toward experimentation and creative problem-solving.

Requirements

• 6+ years of digital marketing experience with hands-on SEO expertise.
• Proven project management and organizational skills, including leading large-scale digital marketing projects with cross-functional teams from strategy through execution.
• Working knowledge of — or genuine curiosity about — Answer Engine Optimization: structured data, schema markup, entity optimization, AI search surfaces, and how LLMs surface and cite brand content.
• Technical proficiency, including familiarity with reporting and analytics tools such as Google Analytics, SEMrush, Search Console, and Siteimprove.
• Technical proficiency, including familiarity with website A/B testing and personalization tools.
• Technical proficiency, including familiarity with Content Management Systems.
• Technical proficiency, including familiarity with development, staging, and production environments.
• Strong relationship-building skills with the ability to influence and align internal and external partners at all levels.
• Strong analytical instincts — comfortable working in data, building a clear story from it, and communicating findings to both technical and non-technical audiences.
• Excellent written, verbal, and presentation communication skills.
• Financial Services marketing experience and/or experience in a large matrix organization.
• Hands-on experience optimizing AI-driven search engines, voice search, and LLM citation surfaces (ChatGPT, Perplexity, Google AI Overviews, etc.).
• E-commerce marketing or digital product ownership experience.
• Working knowledge of HTML/CSS/JavaScript.

Skills

• AI Search
• SEO
• Digital Marketing
• Project Management
• Organizational Skills
• Answer Engine Optimization
• Structured Data
• Schema Markup
• Entity Optimization
• AI Search Surfaces
• LLMs
• Google Analytics
• SEMrush
• Search Console
• Siteimprove
• Website A/B Testing
• Personalization Tools
• Content Management Systems
• Relationship Building
• Analytical Skills
• Communication Skills
• Financial Services Marketing
• E-commerce Marketing
• Digital Product Ownership
• HTML
• CSS
• JavaScript
• A/B Testing
• Content Marketing
• Detail-Oriented
• Digital Marketing Platforms
• Effectiveness Measurement
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Website Analytics

Location

• RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
• Toronto
• Canada

Work Type

• Full time

Experience Level

• Senior Manager
• 6+ years of digital marketing experience

Benefits

• Performance bonuses
• Flexible benefits
• Competitive compensation

About the Company

• At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC.
• We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world.
• Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities.
• RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
• Expand your limits and create a new future together at RBC.
• Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

Equal Opportunity

• We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world.
• RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.