About the Role
As a Senior Strategist, you will bring key strategic leadership and guidance to multidisciplinary teams, communicate findings to varying audiences, and possess a full understanding of the client, their competitors, and key industry trends. You are comfortable in at least two strategy disciplines and live and breathe insights about a client’s business, their competitors, and their customers.
Responsibilities
- Guide quantitative and qualitative research initiatives, partnering with research, social, and marketing science teams to analyze consumer behavior, social listening, and web analytics.
- Conduct deep-dive analysis into clients, industries, competitors, and digital ecosystems, including audits and competitive benchmarking across markets.
- Synthesize research into clear insights and strategic narratives, developing creative briefs and communicating findings to clients and internal teams.
- Identify opportunities to leverage digital technology to strengthen brands’ digital presence, marketing mix, and overall customer experience.
- Collaborate with multidisciplinary teams to define, implement, and manage digital strategies, including facilitating agile design workshops for rapid prototyping and testing.
- Provide strategic leadership by shaping measurement frameworks, guiding overall strategy development, and contributing thought leadership across research, insight, measurement, and planning disciplines.
- Demonstrate the value of integrating Strategy services and activities into all client engagements.
- Become an authority on the client’s business sector, and provide insight and perspective on the client’s strategic direction.
Requirements
- 3-4 years of related experience in strategy, account and brand planning, business analysis, qualitative research, marketing consulting or information architecture.
- Previous experience in the automotive industry is required.
- Experience with digital websites, including familiarity with user experience, metrics and search strategy.
- Experience developing proposals and presentations for clients.
- Strong communication skills for complex subject matters, including experience with written proposals and verbal client presentations.
- Experience with qualitative and ethnographic research driving the creation and implementation of digital design personas.
- Strong multi-tasking, independence and flexibility.
- A commitment to learning.
Skills
- Business analysis
- Qualitative consumer research
- Web analytics
- Information architecture
- Digital websites
- User experience
- Metrics
- Search strategy
- Proposal development
- Presentation development
- Qualitative research
- Ethnographic research
- Digital design personas
- Multi-tasking
- Independence
- Flexibility
- AI tools
- LLM tools
Location
- Office (minimum 2 days a week)
Work Type
- Hybrid
Experience Level
- Senior
Education Level
- Post-secondary degree in Business, Marketing, Economics, Computer Science, Psychology or related subjects preferred.
Salary/Compensations
- $80,000 - $100,000
Benefits
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, personal/sick days, and flex days
- Access to online services for families and new parents
- Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
- 12 affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts
About the Company
- Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Equal Opportunity
- Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
