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About the Role

Join Henkel and play a pivotal leadership role within the Consumer Brands business as the Shopper Marketing Manager ANZ. Drive category and brand growth by developing and embedding a holistic consumer and shopper strategy across all retail touchpoints. Work at the intersection of Marketing, Category and Sales to ensure Henkel's brands connect with consumers while delivering exceptional in-store and omnichannel execution at the point of purchase. Partner closely with Marketing Managers to translate brand strategy into compelling shopper activation plans that align with brand equity, communication platforms and innovation priorities. Use consumer insights, data and commercial acumen to define strategic activation frameworks, guide investment decisions and deliver best-in-class retail execution that drives measurable business outcomes across an evolving omnichannel landscape.

Responsibilities

Partner with Marketing Managers to develop integrated consumer and shopper strategies that deliver consistent brand experiences across media, retail and digital channels.
Lead the annual Shopper Marketing strategy, activation roadmap and shopper activation calendar, aligned to category and commercial priorities.
Translate category and brand strategies into shopper activation frameworks using consumer, shopper and path-to-purchase insights.
Act as the strategic link between Marketing and Sales, driving aligned go-to-market plans, innovation launches and execution excellence.
Facilitate internal and customer planning workshops to identify growth opportunities and strengthen collaborative partnerships.
Define shopper marketing investment priorities and manage the budget to maximise brand impact and commercial outcomes.
Develop insight-led retail activation, POS and omnichannel solutions that bring brand strategies to life and enhance the shopper experience.
Lead agency partners, embed a test-and-learn approach through post-campaign evaluation and ROI analysis, and drive continuous improvement in shopper marketing effectiveness.

Requirements

Tertiary qualification in Marketing, Business or a related discipline.
5+ years' experience in Marketing, Shopper Marketing, Category Management or related commercial roles.
Demonstrated ability to translate consumer and shopper insights into effective commercial strategies and activation plans.
Strong commercial acumen with experience managing budgets and delivering measurable return on investment.
Proven ability to build relationships, influence stakeholders and collaborate effectively within a cross-functional, matrix environment.
Experience partnering with Sales teams and retail customers to develop commercially effective shopper activation programs.
Excellent communication, presentation and stakeholder engagement skills.

Location

Australia
New Zealand

Work Type

Hybrid work model
Work from anywhere policy for up to 30 days per year

Experience Level

5+ years' experience

Education Level

Tertiary qualification in Marketing, Business or a related discipline

Benefits

Flexible work scheme with flexible hours
Hybrid work model
Work from anywhere policy for up to 30 days per year
Diverse national and international growth opportunities
Global wellbeing standards with health and preventive care programs
Gender-neutral parental leave for a minimum of 8 weeks
Employee Share Plan with voluntary investment and Henkel matching shares
Flexible Public Holidays
Company Products Allocation

About the Company

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us!

Equal Opportunity

We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.