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About the Role
Book of the Month is seeking an ambitious Manager, Retention & Lifecycle Marketing to reduce churn by managing, designing, and implementing programs and features that improve member experience, engagement, and retention. The ideal candidate possesses both analytical and strategic capabilities, with a hands-on approach to execution.
Responsibilities
- Support retention initiatives by analyzing past and current programs and strategizing new tests, with a focus on newer members.
- Develop and maintain detailed project plans for churn reduction initiatives.
- Create reports for lifetime value, churn, and other key metrics to inform business decisions.
- Coordinate campaigns to re-activate canceled members across various channels (email, site, app, etc.).
- Compile and share member insights from surveys, social listening, and customer service to generate actionable learnings.
- Collaborate with cross-functional teams to optimize the member experience across channels like the monthly box and the site/app.
- Manage the email calendar for existing and canceled members to engage the right audience at the right time.
Requirements
- 5+ years of experience in retention marketing, CRM, or loyalty marketing at a DTC brand, ideally a subscription service.
- Strong analytical skills with experience in retention or lifetime value.
- Deep understanding of the customer lifecycle and associated platforms.
- Ability to thrive in a fast-paced, iterative environment.
- Strong organizational and problem-solving skills with keen attention to detail.
- Experience managing and mentoring junior employees.
- A love of reading and contemporary fiction.
- Current or past experience as a member of BOTM is a strong plus.
Skills
- Retention Marketing
- CRM
- Loyalty Marketing
- Analytical Skills
- Lifetime Value Analysis
- Customer Lifecycle Management
- Project Planning
- Reporting
- Campaign Coordination
- Member Insights Analysis
- Email Marketing
- Mentoring
Experience Level
- 5+ years
Salary/Compensations
- $100,000 - $140,000
About the Company
- Book of the Month is a company focused on reducing churn and improving member engagement.