Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Fitch Ratings is hiring its first dedicated brand strategist, a high-impact role at the heart of a pivotal moment for one of the world's top credit rating agencies. This role exists to reframe brand as a strategic growth lever at Fitch Ratings, connecting top-of-funnel brand investment directly to commercial outcomes, and building the foundation that feeds the entire demand funnel.

Responsibilities

• Help steward the Fitch Ratings brand, governing guidelines, standards, and asset management at scale
• Develop and maintain brand and product-level messaging frameworks that align marketing, commercial, and communications teams around a single, compelling narrative
• Support marketing teams with branded paid campaigns across digital, programmatic, social, and content channels to drive awareness, consideration, and market preference
• Build brand measurement frameworks that correlate brand health and lift to performance marketing signals — including pipeline, conversion, and revenue
• Develop and evolve Fitch Ratings' long-term brand strategy, including brand architecture in partnership with Fitch Group peers
• Partner with Design, Creative, Digital, Media, and Commercial teams to ensure brand thinking is embedded across all integrated marketing programs
• Apply market conditioning strategies and manage third-party brand research and assessment programs to track and demonstrate long-term brand equity growth market wide and with key ICPs.

Requirements

• 8+ years of experience in brand strategy, brand management, or integrated marketing, with demonstrable experience leading or supporting brand change and branded campaigns
• Experience developing or evolving brand architecture in a B2B or multi-brand portfolio environment, including corporate brands, sub-brands, and product brands, ideally in a regulated or financial services context
• Proven ability to contribute to building and governing brand standards, visual identity systems, and messaging frameworks at scale, working closely with creative and design leaders and third parties.
• Experience working at or closely with an advertising or creative agency on branding or rebranding programs; experience servicing financial services clients strongly preferred
• A hands-on, end-to-end approach, with the ability to act as an independent contributor, while balancing longer-term, strategic initiatives with wider stakeholder groups.
• Track record connecting brand investment to business outcomes through both brand tracking and performance marketing metrics
• Familiarity with AI-powered tools for brand intelligence, audience research, brand monitoring, or content optimization, and a clear point of view on how AI can enhance brand strategy, messaging development, and measurement
• Strong program management and senior stakeholder presentation skills
• Familiarity with DAM platforms
• Experience with brand architecture, taxonomies, third-party brand research, and market conditioning programs a strong advantage
• Sound judgment navigating the reputational and regulatory sensitivities of a financial services environment

Skills

• Brand Strategy
• Brand Management
• Integrated Marketing
• Brand Architecture
• Messaging Frameworks
• Paid Campaigns
• Brand Measurement
• AI-powered tools
• Program Management
• Stakeholder Presentation
• DAM platforms
• Taxonomies
• Third-party brand research
• Market conditioning programs

Location

• New York City
• London

Work Type

• Hybrid

Experience Level

• 8+ years

Salary/Compensations

• $150,000 - $190,000 per year

About the Company

• Fitch Ratings plays a critical role in global capital markets by providing supplementary credit analysis, ratings, research, and commentary to financial market participants.
• For over 100 years, Fitch Ratings has been creating value for global markets through its rigorous analysis and deep expertise.
• Fitch Ratings is part of Fitch Group, a global leader in financial information services with operations in more than 30 countries, which also includes Fitch Solutions.
• Fitch Group has dual headquarters in London and New York and is owned by Hearst.
• Fitch is committed to providing global securities markets with objective, timely, independent and forward-looking credit opinions.
• Employees must take every precaution to avoid conflicts of interest or any appearance of a conflict of interest.

Equal Opportunity

• Fitch is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.