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About the Role

The Programming Strategist leads the day-to-day management and optimization of National Geographic’s YouTube channels, including NG Brand and NG en Español. This role drives content execution, publishing, and performance growth by partnering cross-functionally to ensure effective distribution and alignment with platform strategy, leveraging YouTube analytics and creative tools to deliver data-driven, high-performing content.

Responsibilities

Optimize content, metadata, and thumbnails across YouTube channels, aligning with brand performance and best practices.
Enter all information required for upload/metadata flow for titles, descriptions, metadata, tags, chapters, thumbnails, and end screens to YouTube.
Ensure accuracy, quality control, and timely delivery of all published content.
Support execution of content plans defined by the Programming Strategy team.
Manage daily channel operations, including homepage curation, playlist organization, metadata updates, and link maintenance.
Work with Operations to troubleshoot upload, content, or platform issues and provide feedback on tools and workflows.
Serve as one of the key contacts for Operations, YouTube/Google partners, and internal stakeholders.
Monitor channel and content performance in partnership with Research teams.
Track key metrics such as views, watch time, CTR, and retention.
Apply performance learnings to improve thumbnails, titles, metadata, content packaging, publishing cadence, and testing of content formats and presentations.
Implement YouTube best practices across all uploads and channel experiences.
Stay current on platform trends, algorithm shifts, and emerging features.
Assist in testing and refining thumbnails, titles, and formats using performance insights.
Partner with Programming, Operations, Production, Marketing, and Digital teams to execute content plans.
Support promotional campaigns, tentpoles, and cross-platform initiatives.
Monitor audience behavior, trends, and feedback to inform optimization decisions.
Share observations and insights with the broader team to improve programming strategy.
Support technical workflows related to fingerprinting, content claims, monetization, and geo-filtering.
Assist with implementation of platform features such as Shorts or Live initiatives.

Requirements

3+ years of experience managing and growing a major legacy brand's YouTube channel.
YouTube certification is a plus.
Established editorial voice.
Native-level fluency in Spanish required (both written and spoken).
Expert in digital content optimization, monetization, YouTube Studio/Analytics, growing an online community, SEO and/or copywriting, and YouTube best practices.
Ability to translate complex trends into actionable content strategies.
Skilled at collaborating with creative teams.
Experience working with or within established brand guidelines for a globally recognized media company, including maintaining tone, visual style, and messaging consistency across content.
Highly organized with meticulous attention to detail.
Proficient in Adobe Photoshop, Premiere, Airtable, MS Office, Teams, and Google Workspace.
Self-starter capable of prioritizing workflows in a fast-paced environment.
Excellent written and verbal communication skills.
Strong interest in online trends and National Geographic’s programming.
Fast learner with the ability to master new systems independently.
Proficient in both Mac and PC environments.
Must reside within a reasonable commuting distance of the office at 7 Hudson Square in New York City.

Skills

YouTube Studio
YouTube Analytics
SEO
Copywriting
Adobe Photoshop
Adobe Premiere
Airtable
MS Office
Google Workspace
Spanish Fluency

Location

New York, NY, USA

Work Type

Onsite (four days per week)
Full time

Experience Level

3+ years of experience

Education Level

Bachelor’s degree in media-related field or equivalent work experience

Salary/Compensations

$83,200 to $111,500 per year

Benefits

A bonus and/or long-term incentive units may be provided.
Full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About the Company

The National Geographic Programming Strategy team owns the planning and scheduling of National Geographic content across platforms, including linear, nonlinear, DTC and YouTube platforms, and sits within the Disney Entertainment Television group.
The team programs hundreds of hours of premiere content per year, as well as library content in both long and short form formats.
From linear and nonlinear television to Disney+, YouTube and beyond, our team crafts the release strategies that connect our content with the largest possible audience across all platforms.
The team are the ultimate curators, platform strategists and slate planners for National Geographic content from the Walt Disney Company.