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About the Role

The Marketing Science team at Snap helps advertisers maximize their ROI on Snap’s ads platform through advanced measurement and analytics. We empower Sales teams with data-driven insights and best practices, collaborating with Product, Engineering, Strategy, and Sales to ensure Snap’s ad products are effective and customer-centric. We are seeking a Senior Marketing Scientist to drive performance improvements and lead measurement strategies.

Responsibilities

Drive performance improvement across key measurement solutions, strategic partners, and top advertisers through learning agenda development, measurement strategy, experimental design, causal analytics, and ads efficacy solution prototyping.
Lead measurement, research, and learning plans for key clients, partners, and solutions to support advertiser objectives and Snap’s business goals.
Develop strategy, prioritization, and roadmaps for ads measurement and insights products.
Collaborate with Product, Engineering, Data Science, and R&D teams to prototype, validate, and scale new measurement solutions.
Lead the scoping and development of custom multi-study meta-analyses to understand the impact of different marketing strategies.
Build measurement capabilities, performance guidance, and advocacy across verticals, partners, advertisers, and cross-functional teams.
Partner with Sales teams to deliver actionable insights and consultative recommendations.
Contribute to thought leadership initiatives on measurement, attribution, and advertising effectiveness.
Utilize AI tools to develop scalable data solutions while maintaining rigorous standards for accuracy and statistical integrity.

Requirements

Ability to structure and conduct analyses to generate insight and recommendations.
Clear and concise communication; comfortable presenting insights and recommendations to senior stakeholders.
Understanding of measurement concepts, solutions, and underlying statistical fundamentals.
Subject matter expertise in at least one of the following areas: conversion lift, brand lift, or econometrics modeling.
Understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques.
Proficiency with advanced analytical tools (e.g. SQL, R, SAS).
Access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling.
Understanding of vertical needs and ability to creatively apply measurement solutions.
Strong understanding of Snapchat and the digital advertising and measurement ecosystem.
Adaptability in learning and applying evolving AI systems and tools.

Skills

SQL
R
SAS
Advanced analytics
Measurement strategy
Experimental design
Causal analytics
Data Science
AI tools

Location

Zone A (CA, WA, NYC)
Zone B
Zone C

Work Type

Office work (4+ days per week)

Experience Level

5+ years of post-Bachelor’s advanced analytics and measurement experience
Master’s degree in a quantitative or business field + 4 years of post-graduate advanced analytics and measurement experience
PhD in a relevant quantitative or business field + 1 year of post-graduate advanced analytics and measurement experience
Experience in marketing science, product strategy, ads measurement or a related field within a technology, media agency, consulting firm, advertiser, or research company
Direct work experience with top performance or brand advertisers (Preferred)
Experience with ads measurement for one or more of the following verticals: technology, entertainment, travel, telco, or finance (Preferred)
Experience building and influencing client or partner relationships (Preferred)

Education Level

Bachelor’s degree in a quantitative or business field, or equivalent years of practical work experience
Master's degree in business, math, economics, engineering or a related field (Preferred)

Salary/Compensations

Zone A (CA, WA, NYC): $157,000-$235,000 annually
Zone B: $149,000-$223,000 annually
Zone C: $133,000-$200,000 annually

Benefits

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that let you share in Snap’s long-term success (RSUs)

About the Company

Snap Inc. is a technology company focused on improving the way people live and communicate through the camera.
The Company operates Snapchat, Specs Inc., Bitmoji, Saturn, and other digital services.
Snap believes that having a diverse team enables the creation of innovative products.

Equal Opportunity

Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.
EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law.