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About the Role

The SEO & AEO Manager will own Madison Reed's organic and AI-search presence end-to-end across DTC ecommerce and Hair Color Bar locations. This is a hands-on, individual-contributor role that brings the SEO/AEO function in-house, managing strategy from keywords and technical infrastructure to content and reporting for both traditional search and AI answer engines. The role operates like a product manager for SEO/AEO, defining requirements and prioritizing the roadmap while Engineering handles the build. This role is the internal expert on customer discovery across various platforms and partners closely with cross-functional teams to ensure customers find Madison Reed.

Responsibilities

• Define and execute SEO and AEO roadmap across DTC and Hair Color Bar channels.
• Adapt strategy to maintain and grow visibility amidst evolving AI search.
• Identify and prioritize high-impact opportunities across the site and drive them to execution.
• Conduct competitor and prompt-level analysis to identify and close visibility gaps.
• Serve as the internal subject-matter expert on SEO and AEO, translating search strategy into clear recommendations.
• Act as the product owner for technical SEO/AEO, diagnosing issues, writing requirements, and prioritizing the backlog for Engineering.
• Own structured-data strategy to support rich results and AI citation quality.
• Optimize content structure, entity coverage, headers, and page formatting for AI-generated answers and featured placements.
• Manage an AI visibility and citation-tracking tool to monitor share of voice and performance.
• Lead blog content strategy and production, including topic identification, writing, and optimization.
• Provide ongoing optimizations for PDPs, category pages, FAQs, and editorial content.
• Build scalable content frameworks and use AI-assisted tools to increase output quality and speed.
• Develop content briefs and produce first drafts.
• Partner with Marketing and Creative to ensure content is on-brand and meets SEO/AEO requirements.
• Own local search strategy for Hair Color Bar retail locations, including location pages, Google Business Profile management, and local-intent content.
• Partner with the Hair Color Bar team as the subject-matter expert on local discovery.
• Own SEO and AEO performance reporting across defined KPIs.
• Diagnose traffic fluctuations, algorithm updates, and ranking or citation changes.
• Run structured experiments and A/B tests to validate hypotheses and continuously improve.

Requirements

• 5+ years of hands-on SEO experience in ecommerce, beauty, wellness, or a consumer DTC brand.
• Demonstrated ability to own the full stack: technical strategy, content creation, and performance analysis, without agency or consultant support.
• Strong technical SEO fluency, including crawl optimization, site architecture, schema markup, Core Web Vitals, and metadata.
• Hands-on experience with AEO/GEO, including structured-data requirements, citation optimization, AI visibility tracking tools, and answer-focused content strategy.
• Experience writing production-quality SEO content, including blog posts and PDP copy.
• Familiarity with CMS platforms and basic HTML/CSS.
• Experience with programmatic SEO or templated content at scale.
• Proficiency with SEO and AI-visibility tools: Semrush, Ahrefs, Screaming Frog, Google Search Console, GA4, Looker, and an AI citation-tracking platform.
• Strong communicator capable of translating search and AI-search performance into clear business narratives.
• Experience using AI-assisted tools to generate or optimize production content (preferred).
• Experience with local SEO strategies for multi-location retail or service businesses (preferred).
• Experience working on homegrown commerce platforms (preferred).
• Experience managing or scaling an in-house SEO/AEO function after transitioning it off an outside agency or consultant (preferred).

Skills

• SEO
• AEO
• Technical SEO
• Schema Markup
• Core Web Vitals
• Metadata
• Structured Data
• AI Search
• Content Strategy
• Content Creation
• Performance Analysis
• Local SEO
• Google Business Profile Management
• Semrush
• Ahrefs
• Screaming Frog
• Google Search Console
• GA4
• Looker
• AI Citation Tracking
• CMS Platforms
• HTML
• CSS
• Programmatic SEO
• AI-assisted tools

Location

• Remote

Work Type

• Full-time
• Remote

Experience Level

• 5+ years of hands-on SEO experience

Salary/Compensations

• xx - xx

Benefits

• Equity
• Annual bonus program

About the Company

• Madison Reed is disrupting a $50 billion industry with its omnichannel professional hair color offerings, available DTC online or in-store at their growing network of Hair Color Bars.
• The company offers a variety of color services from licensed cosmetologists at their Hair Color Bars.
• Founded in 2013, Madison Reed aims to provide clients with the option to own their beauty through at-home or in-person services.
• The company lives its values: Love, Joy, Courage, Responsibility, and Trust, fostering a culture of transparency, accountability, and fun.
• Diversity and inclusion are of utmost importance, with a focus on supporting every team member's success.
• Madison Reed is committed to product innovation and the latest beauty technology, attracting a devoted customer base.
• The company's mission is to live life colorfully and make personal care more personal.

Equal Opportunity

• Madison Reed is an equal opportunity employer committed to recruiting, training, compensating, and promoting employees regardless of race, color, religion, sex, disability, national origin, age, sexual orientation, gender, or any other protected class.
• The company is dedicated to reflecting the diversity, multiculturalism, and inclusion found in the communities it serves.
• Inclusion is central to the company's practices, from job descriptions to daily values.