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About the Role
This is a high-visibility, high-ownership role for someone who thrives at the intersection of storytelling, strategy, and execution. As the first in-house comms hire, you'll report directly to the Head of Communications & Content and will help build the PR function at Mixpanel and play a foundational role in shaping how the company is perceived by the press and public. You'll own day-to-day communications programs across media relations, product launches, and internal comms — while serving as the primary point of contact for US, EMEA, and APAC agency partners and media. This is a rare opportunity to build something from the ground up at a company with a strong product, a clear category, and a compelling story to tell.
Responsibilities
- Cultivate and maintain relationships with journalists, editors, and producers covering enterprise tech, analytics, AI, data, and SaaS
- Drive earned media coverage in top-tier business and trade outlets
- Develop compelling story angles, press materials, pitches, and messaging frameworks
- Serve as a primary media contact and help prepare spokespeople for interviews and public presentations
- Establish and track metrics to monitor the health of Mixpanel’s coverage
- Partner closely with Product Marketing to develop and execute PR strategies for major product announcements
- Manage PR and comms activities for company news and announcements
- Ensure messaging is consistent, differentiated, and resonant with technical and business audiences
- Manage agency relationships in the US, EMEA, and APAC, setting clear priorities, KPIs, and workflows
- Serve as the internal contact and day-to-day liaison, ensuring agency output aligns with Mixpanel's voice and goals
- Partner with the People team and leadership to craft internal announcements and other types of internal messaging
- Support the development of internal communication programs that keep employees informed and connected to the company's narrative
- Monitor the media and competitive landscape for potential reputational issues
- Support the development of crisis communications protocols and serve as a strategic voice in sensitive situations
- Identify, pursue, and manage award submissions, podcast appearances, and speaking opportunities at key industry conferences and events
- Develop and maintain LinkedIn content strategies for executives, helping amplify their voice and build their professional presence
- Collaborate with executives on bylines and contributed articles, from ideation through to final draft
- Develop and execute broader thought leadership narratives and plans for executives and the company
Requirements
- 7+ years of communications experience, with a strong preference for candidates who have worked both in-house at a B2B tech company and at a PR agency
- Experience in one or more of the following spaces: analytics, data, AI, engineering, product development
- Exceptional writer and editor across formats: press releases, media pitches, executive messaging, bylines, internal announcements, and social content
- Strong verbal communicator with confidence presenting to and advising senior stakeholders
- Strong storytelling skills and news judgment
- A track record of securing meaningful coverage in top-tier and tech outlets
- Experience managing external agencies and partners and working cross-functionally with various internal partners
- Comfortable working independently in an ambiguous, fast-moving environment
- Experience working with PR agencies or teams outside of the United States
- Journalism training or prior experience as a reporter/editor is a genuine plus
- Familiarity with analyst relations (Gartner, Forrester, IDC) in a B2B SaaS context
- Experience supporting a company through a major growth phase, rebrand, or category creation moment
- Experience working as a PR team of one
- Existing relationships with reporters covering enterprise software, product management, data infrastructure, analytics, and/or AI
Skills
- Media relations
- Product launches
- Internal communications
- Agency management
- Crisis management
- Executive communications
- Storytelling
- Strategy
- Execution
- Writing
- Editing
- Verbal communication
- Public speaking
- Thought leadership
Location
- San Francisco
- New York
Work Type
- Hybrid
Experience Level
- Senior
Salary/Compensations
- $174,500—$236,000 USD
Benefits
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Pre-Tax Benefits including 401(K)
- Wellness Benefit
- Holiday Break
- Equity consideration
About the Company
- Mixpanel turns data clarity into innovation. Trusted by more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, Mixpanel’s AI-first digital analytics help teams accelerate adoption, improve retention, and ship with confidence. Powering this is an industry-leading platform that combines product and web analytics, session replay, experimentation, feature flags, and metric trees. Mixpanel delivers insights that customers trust.
- We’re a leader in analytics with over 9,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.
Equal Opportunity
- Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.