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About the Role
This role operates at the intersection of product strategy and marketing, defining vision and direction for digital experiences at a global enterprise AI leader. You will establish how product launches reach buyers and build the playbook for integrating acquired companies' digital presence.
Responsibilities
- Drive M&A digital integration and marketing technology consolidation, unifying disparate properties into a single ecosystem.
- Partner with teams to assess operational readiness and execution risk: systems landscape, team capacity, process maturity, and the cost and timeline to remediate.
- Develop the digital strategy for post-acquisition (login/portal integration, rebranding, tech stack decisions, customer community migration, portfolio positioning, site presence).
- Create decision frameworks for integration trade-offs: Which assets stay separate? Which consolidate? How do we migrate customers without friction?
- Establish integration priorities and sequencing with M&A, Product, and Legal teams.
- Partner on marketing technology decisions—consolidating lead management, CRM integration, analytics stacks.
- Create clarity in terms of sequencing, priorities, trade-offs, and escalations to keep workstreams unblocked.
- Write requirements and direct Product Managers and teams responsible for execution.
- Define horizontal launch strategy—transform how we showcase launches across our digital ecosystem, establishing what gets featured, how it's presented, and what doesn't make the cut.
- Create reusable launch playbooks that enable consistent, high-quality execution without reinventing each cycle.
- Define decision criteria for launch prominence and content refresh sequencing.
- Guide Product Marketing on what to showcase, how to present it, and where it belongs in the buyer journey.
- Use analytics and engagement metrics to validate strategy and refine execution.
- Make strategic trade-offs based on business impact, buyer experience, and technical feasibility.
- Partner with Product Marketing, Product Management, UX, Engineering, and agency partners to align and execute.
- Influence overall ServiceNow digital strategy and advise leadership on digital implications of acquisition decisions.
Requirements
- 7+ years of experience in product management, consulting, product strategy, or digital experience strategy.
- Track record of M&A integration experience with ownership of integrations -- you built the plan, ran the cadence, and held stakeholders accountable.
- Strong operational judgment and ability to move between strategy and execution.
- Experience with product launches and leading major digital initiatives from strategy through execution.
- Strong stakeholder management—ability to influence senior leaders and drive alignment across product, marketing, and engineering.
- Comfortable managing multiple concurrent integrations and launches at different stages.
- Data-driven approach to strategy validation using analytics, research, and metrics.
- Technical literacy—comfort discussing API architecture, data migration, login/auth consolidation, deprecation trade-offs.
Skills
- UX experience or design sensibility
- Experience applying AI tools to work
- Experience leading digital transformation or rebranding initiatives
- Familiarity with marketing technology stacks and lead management systems
Location
- AMS - North America and Canada
Work Type
- Flexible
- Remote
Experience Level
- 7+ years of experience
Salary/Compensations
- $155,400 - $272,000
Benefits
- Equity (when applicable)
- Variable/incentive compensation
- Health plans, including flexible spending accounts
- 401(k) Plan with company match
- ESPP
- Matching donations
- Flexible time away plan
- Family leave programs
About the Company
- ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together.
Equal Opportunity
- ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.