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About the Role

The National Geographic Programming Strategy team plans and schedules content across linear, nonlinear, DTC, and YouTube platforms. This role supports day-to-day YouTube operations, translating platform strategy into organized content plans and calendars, optimizing content for performance, search, and discovery.

Responsibilities

• Act as a central hub for asset deployment, managing the end-to-end flow of content across all four YouTube channels.
• Supply Operations with all information required for metadata flow for upload: titles, descriptions, metadata, tags, chapters, thumbnails, and end screens.
• Partner closely with internal stakeholders to align content release schedules with broader company initiatives.
• Serve as the point of contact for compiling all Social, Title Marketing, and Synergy content going to YouTube from our channels, including shortform, vertical shorts, and trailers.
• Monitor channel and content performance in partnership with Programming and Research teams through internal analytics and the YouTube Studio Dashboard.
• Oversee channel homepages, playlists, and SEO metadata to ensure a cohesive and high-performing visual identity.
• Daily maintenance and operations of YouTube channels, including updating links and inputting related meta-tags into the database.
• Execute content plans in a variety of functions to support the Networks and larger Programming Strategy team.

Requirements

• 3+ years in Programming Strategy/Scheduling.
• Experience managing a major legacy brand's YouTube channel (certification a plus).
• Experience working across a multi-platform brand ecosystem (YouTube alongside streaming, social, print, or linear TV) and maintaining consistent strategy across them.
• Expert in digital content optimization, YouTube Studio/Analytics, and file specifications.
• Ability to translate complex trends into actionable content strategies.
• Skilled at collaborating with creative teams.
• Experience working with or within established brand guidelines for a globally recognized media company, including maintaining tone, visual style, and messaging consistency across content.
• Highly organized, meticulous attention to detail.
• Proficient in Airtable, MS Office, Teams, and Google Workspace.
• Self-starter capable of prioritizing workflows in a fast-paced environment.
• Excellent written and verbal communication.
• Strong interest in online trends and National Geographic’s programming.
• Fast learner with the ability to master new systems independently.
• Proficient in both Mac and PC environments.
• Candidates must reside within a reasonable distance of the 7 Hudson Square office in NYC.

Skills

• YouTube Studio/Analytics
• Airtable
• MS Office
• Google Workspace
• Mac
• PC

Location

• New York, NY, USA

Work Type

• Onsite (4 days a week)
• Full time

Experience Level

• 3+ years

Education Level

• Bachelor’s degree in media-related field or equivalent work experience.

Salary/Compensations

• $83,200 to $111,500 per year

Benefits

• Medical
• Financial
• Other benefits

About the Company

• The National Geographic Programming Strategy team owns the planning and scheduling of our National Geographic content across platforms, including linear, nonlinear, DTC and YouTube platforms, and sits within the Disney Entertainment Television group.
• The team programs hundreds of hours of premiere content per year, as well as library content in both long and short form formats.
• From linear and nonlinear television to Disney+, YouTube and beyond, our team crafts the release strategies that connect our content with the largest possible audience across all platforms.
• The team is the ultimate curators, platform strategists and slate planners for National Geographic content from the Walt Disney Company.