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About the Role

This global role leads the marketing for Cushman & Wakefield’s Global Occupier Services (GOS), focusing on understanding and influencing corporate real estate decision-makers, aligning marketing efforts to business priorities, and accelerating revenue growth by strengthening the firm’s market position and sales effectiveness. The Marketing Director partners closely with GOS business and sales leaders to develop and execute a comprehensive, insight-driven marketing strategy.

Responsibilities

Develop and continuously refine a global marketing strategy aligned to GOS business priorities, revenue goals, and target client segments.
Support growth acceleration by aligning marketing with business development, account management, and sales enablement to engage clients earlier in the buying journey.
Build a deep understanding of corporate real estate outsourcing buyers and personas, including needs, decision drivers, and procurement dynamics, as well as the trends impacting corporate organizations.
Translate market, client, and competitive insights into actionable marketing strategies and messaging, managing budget and prioritizing spend across campaigns, events and thought leadership efforts.
Partner with the GOS Executive Leadership Team to shape strategic priorities, messaging, executive communications, and market-facing initiatives.
Work closely with sales teams and bid pursuit team to strengthen sales narratives, tools, and engagement techniques.
Ensure marketing is fully integrated into the sales process, pipeline development, and conversion in close alignment with pursuits teams.
Help drive consistency and effectiveness in how GOS’s value is articulated across regions and teams.
Collaborate with Research, Corporate Marketing and Strategic Consulting teams and other business partners to incorporate data, insights, and thought leadership into marketing efforts.
Continually develop and refine messaging, compelling value propositions, and thought leadership to better position and differentiate GOS in the corporate real estate outsourcing marketplace.
Ensure Cushman & Wakefield’s brand positioning and messaging are consistently embedded in all GOS marketing outputs.
Lead content development, supporting GOS executives and the greater business, including keynote presentations, videos, podcasts, social media, reports, and more.
Lead the strategic planning and execution of Cushman & Wakefield’s participation in key industry events such as CoreNet Global.
Partner with Global Occupier Services leadership, sales teams, and internal events/marketing teams to define clear objectives, target audiences, activation plans, client engagement opportunities and success metrics for each event.
Work directly with CoreNet Global and other industry organizations to shape engagement opportunities that elevate Cushman & Wakefield’s presence and influence within the corporate real estate community.
Develop integrated event strategies that extend beyond on-site presence, including pre-event targeting, onsite engagement, and post-event follow-up to drive client conversations.
Ensure alignment between event content, thought leadership, and GOS messaging to reinforce differentiation and strategic positioning.
Lead and develop a team of marketing professionals responsible for executing global and regional marketing initiatives.
Partner with corporate and regional marketing teams to deliver integrated campaigns, thought leadership, and content strategies; Act as a connector across regions and service lines to drive consistency and scale.
Establish clear priorities, workflows, and accountability to ensure high-quality, timely delivery of marketing outputs.
Define and track KPIs to measure marketing impact, including pipeline influence, engagement, and conversion.
Use performance data to continuously refine strategies, optimize spend, and improve outcomes.

Requirements

10+ years of experience in B2B marketing, business development, or commercial real estate / professional services
Experience leading global or multi-region marketing strategies
Experience operating in a matrixed, global organization
Proven track record partnering with sales organizations to influence pipeline and revenue outcomes
Experience working with or marketing to corporate real estate / occupier clients preferred
Demonstrated experience leading industry event strategy (e.g., CoreNet Global or similar associations)

Experience Level

10+ years

Salary/Compensations

$140,250.00 - $165,000.00

Benefits

Health, vision, and dental insurance
Flexible spending accounts
Health savings accounts
Retirement savings plans
Life and disability insurance programs
Paid and unpaid time away from work
Competitive pay

About the Company

Cushman & Wakefield is a global real estate services firm.

Equal Opportunity

Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities.
Discrimination of any type will not be tolerated.
In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email Accommodations@cushwake.com. Please refer to the job title and job location when you contact us.