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About the Role

Synchrony is seeking a flexible, driven, entrepreneurial-minded marketer to accelerate growth across its Specialty & Wellness focus markets. This role will own client-level and market-level marketing activation for a portfolio of clients, including contractual partnerships and independents, working under the VP, Specialty and Wellness. This is a client-facing, individual contributor role with high visibility and significant cross-functional leadership responsibilities.

Responsibilities

Serve as the marketing owner and primary point-of-contact for assigned Focus Market clients/partners; align marketing priorities to partner objectives and S&W growth goals.
Develop quarterly/annual client marketing plans, integrated calendars, and activation roadmaps; coordinate priorities with Sales and Client leaders.
Support partner operating rhythms including campaign plans, program updates, and QBR content.
Lead end-to-end execution of multi-channel B2B and B2B2C campaigns to drive provider/location onboarding and engagement, consumer applications, approvals, and purchase volume growth, and usage and retention through lifecycle motions.
Execute targeted account-based/segment-based marketing for priority partner segments and locations.
Drive point-of-sale/in-location conversion through toolkits, signage, scripts, and training/enablement materials.
Build and optimize market acquisition and lifecycle communications including email automation and journey mapping.
Create and manage content to support acquisition and engagement objectives (case studies, webinars, one-pagers, playbooks, emails, partner toolkits).
Use analytics, testing, and segmentation to optimize performance; recommend improvements to targeting, messaging, channel mix, and offers/promotions.
Track and communicate outcomes against KPIs (e.g., lead volume, conversion, applications, approvals, purchase volume, usage, ROI).
Influence and coordinate work across internal partners (Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, Creative/Agency) to deliver quality work on time.
Perform other duties and/or special projects as assigned.

Requirements

Bachelor’s Degree or in lieu of a degree, a high school diploma/GED and 8+ years of relevant marketing experience.
Minimum 4+ years experience developing and executing multi-channel marketing campaigns (email/CRM, digital, social, direct mail and/or in-location).
Client-facing experience with comfort presenting plans, results, and recommendations to partner stakeholders.
Demonstrated experience in B2B marketing; B2B2C experience strongly preferred.
Willingness to travel up to 30%.
Ability and flexibility to travel for business as required.
You must be 18 years or older.
You must have a high school diploma or equivalent.
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process.
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
Legal authorization to work in the U.S. is required.
We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Skills

Salesforce CRM and Marketing Cloud (or comparable platforms)
Digitally savvy with working knowledge of paid media concepts, landing pages, tagging/measurement, and optimization.
Strong project management and prioritization skills
Strong communicator and collaborator with the ability to influence without authority.

Location

Near one of our Hubs

Work Type

Hybrid
Remote
Onsite

Experience Level

4+ years experience developing and executing multi-channel marketing campaigns
8+ years of relevant marketing experience (with HS diploma/GED)

Education Level

Bachelor’s Degree
High school diploma/GED

Salary/Compensations

90,000.00 - 155,000.00 USD Annual
Eligible for an annual bonus based on individual and company performance.

Benefits

Option to work from home near one of our Hubs or come into one of our offices.
Required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events.

About the Company

When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued.
Together, we’re building a future where we can all belong, connect, and turn ideals into action.
More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.
We’re proud to have an award-winning culture for all.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.