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About the Role
Develops and executes branch channel marketing and promotional strategies to drive growth, retention, and engagement. Identifies, monitors, and communicates key performance indicators to measure program effectiveness and optimize return on investment. Partners with agency partners, vendors, and cross-functional teams to implement marketing initiatives.
Responsibilities
- Develops and executes branch channel marketing and promotional strategies.
- Drives growth, retention, and engagement through banker- and customer-centric, multi-channel programs.
- Identifies, monitors, and communicates key performance indicators to measure program effectiveness, optimize performance, and maximize return on investment.
- Partners with agency partners, vendors, and cross-functional teams to implement marketing initiatives.
- Ensures timely and effective program delivery.
- Manages a high volume of concurrent initiatives in a fast-paced environment.
- Operates effectively in ambiguity and adapts to changing priorities.
- Builds strong working relationships across functions.
Requirements
- Bachelor's degree, or equivalent work experience.
- Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results.
- Strong organizational, project management, and stakeholder management skills.
- Ability to operate effectively in ambiguity, adapt to changing priorities, and build strong working relationships across functions.
- Ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget.
- Proficient computer navigation skills using a variety of software packages.
- Ability to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Skills
- Marketing strategy
- Program management
- Stakeholder management
- Organizational skills
- Project management
- Interpersonal skills
- Team building skills
- Verbal communication skills
- Written communication skills
- Presentation skills
- Agility in thinking and delivery
- Decision-making skills
- Problem-solving skills
- Computer navigation skills
Location
- U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories.
Work Type
- Full-time
Experience Level
- Six or more years of related experience
Education Level
- Bachelor's degree or equivalent work experience
- MBA or equivalent markers of high achievement are a plus
Salary/Compensations
- $98,175.00 - $115,500.00
Benefits
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
- Incentive and recognition programs
- Equity stock purchase
- Pension
About the Company
- At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.
- We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential.
- A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career.
- Try new things, learn new skills and discover what you excel at—all from Day One.
- U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories.
- The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services.
- U.S. Bank will consider qualified applicants with arrest or conviction records for employment.
- U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance.
- U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA).
- In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Equal Opportunity
- U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.