Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Whalar is seeking an experienced VP of Creative Strategy to lead and evolve new business acquisition. This role involves managing the entire pitch process from intake to output, developing innovative strategies at the intersection of audience insight, human creativity, and emerging technology, and presenting these ideas to diverse stakeholders.

Responsibilities

• Own and lead new business pitches from brief through delivery, ensuring every submission meets Whalar's standard of creative and strategic excellence.
• Triage incoming opportunities, define the strategic approach, shape creative territories, and guide cross-functional teams toward winning solutions.
• Set the strategic narrative for every pitch, creating a compelling through-line from insight to execution.
• Present and sell strategic recommendations to audiences ranging from brand managers to C-suite executives.
• Partner with the Head of Creative Strategy to develop new offerings, products, and strategic capabilities that anticipate client needs and create commercial opportunities.
• Continuously evolve how strategy is developed within the New Business team by introducing new methodologies, tools, AI applications, and ways of working.
• Design ideas built for participation, creating campaigns that audiences and creators actively engage with, remix, and extend across brand, product, and performance marketing.
• Identify opportunities where AI and emerging technologies unlock new forms of creativity, storytelling, and production, translating technical capabilities into meaningful marketing solutions.
• Collaborate closely with Creative, Creator Strategy, Measurement, Paid Media, and Client Services to ensure every pitch tells one cohesive, insight-driven story.
• Partner with the VP of Creative Strategy for Clients to ensure continuity from successful pitches through onboarding while strengthening Whalar's case studies, credentials, and future business development materials.

Requirements

• 12+ years of experience in creative, social, and content strategy, including 5+ years leading new business, pitch, or strategy teams.
• A proven track record of personally developing, leading, presenting, and winning high-value new business pitches.
• Direct experience creating creator marketing campaigns within the creator economy.
• Strong understanding of how brand, product, and performance marketing work together.
• Exceptional presentation, storytelling, and executive communication skills with the ability to influence audiences at every level.
• The ability to build the strategic foundation behind winning creative ideas, including insights, positioning, creative territories, and strategic narratives.
• A systems-thinking mindset with experience developing frameworks, platforms, and repeatable approaches that create lasting business impact.
• Comfortable building structure where none exists, proactively creating new processes, systems, and ways of working.
• Deep fluency in creator culture, participatory communities, and how ideas spread through modern digital ecosystems.
• A genuine passion for the creator economy and a clear point of view on where it's headed.
• Curiosity about AI and emerging technology, along with a thoughtful perspective on how they'll shape the future of creativity and marketing.
• Experience within a creator marketing, influencer marketing, or creator economy business is highly desirable.
• Expertise across one or more of Whalar's key categories, including entertainment and gaming, spirits and luxury, beauty, sports, technology, or automotive.
• Experience turning strategic capabilities into clearly defined, marketable products or service offerings.
• Strong measurement literacy and the ability to connect creative ideas to business outcomes.
• An established network of senior brand and marketing relationships.
• Experience operating successfully within large, matrixed, or global organizations.

Skills

• Creative Strategy
• Social Strategy
• Content Strategy
• New Business Development
• Pitch Leadership
• Team Leadership
• Creator Marketing
• Creator Economy
• Brand Marketing
• Product Marketing
• Performance Marketing
• Presentation Skills
• Storytelling
• Executive Communication
• Strategic Planning
• Systems Thinking
• Process Development
• AI and Emerging Technologies
• Community Engagement
• Digital Ecosystems
• Measurement Literacy

Location

• New York, NY

Work Type

• Hybrid

Experience Level

• 12+ years of experience in creative, social, and content strategy
• 5+ years leading new business, pitch, or strategy teams

Salary/Compensations

• $200,000 - $225,000

Benefits

• Flexible benefits
• Collaborative work environments/experiences
• Medical
• Dental
• Vision
• 25 days of PTO + Sick days + Winter break
• Monthly phone/internet reimbursement
• Professional development stipend
• New joiner's Home office allowance
• Up to 16 weeks of paid parental leave
• Volunteer days
• Identity theft protection & Legal assistance
• Company Paid Life & Disability Insurance
• Voluntary Life Insurance Policy
• Voluntary Hospital and Critical Illness Insurance
• Voluntary Pet insurance
• Employee Resource Groups

About the Company

• Whalar is the leading, most awarded, independent Creator and Social agency.
• We transform brands into cultural drivers by unlocking the full creative power of Creators.
• We go beyond the conventional social and influencer strategy.
• We have the technology and methodology to tap into the beating pulse of communities, listen to nuances that move culture, and connect brands in ways that make them unforgettable.
• With hubs in London, Berlin, New York, and Los Angeles, our reach is global.
• Learn more: https://www.whalar.com/

Equal Opportunity

• Whalar provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
• Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.