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About the Role

The Vice President, Strategy leads a Strategy team across a large client account or portfolio of accounts and serves as the senior strategic lead for media planning and client partnership. This individual is responsible for driving coordinated media strategy, leading planning processes, fostering strong client relationships, and ensuring seamless collaboration across cross-functional teams. The VP, Strategy serves as a trusted advisor to clients and internal collaborators, translating business objectives into innovative, data-driven media solutions that deliver measurable impact. This role combines strategic leadership, team development, operational excellence, and business growth responsibilities.

Responsibilities

Own the overall media strategy, planning approach, and strategic direction across assigned accounts.
Lead the development of integrated media strategies rooted in audience insights, market dynamics, business objectives, and performance data.
Guide strategic decision-making across channels, investment allocation, and media planning recommendations.
Drive the annual planning process and oversee development of strategic deliverables.
Serve as the senior point of contact for strategic questions, recommendations, and challenges related to client media investments.
Collaborate with cross-functional leadership to ensure strategic alignment across all client deliverables.
Champion innovation and continuous improvement in planning approaches, tools, and methodologies.
Contribute thought leadership through POVs, strategic frameworks, and industry perspectives.
Own senior-level client relationships and serve as a trusted strategic advisor.
Partner with clients to shape marketing priorities, business objectives, and media investment strategies.
Lead strategic discussions, presentations, and planning engagements with clients and agency partners.
Anticipate client needs and proactively find opportunities to improve business outcomes.
Maintain accountability for account health, strategic quality, and client satisfaction.
Serve as a point of escalation for strategic and client-related concerns.
Lead, mentor, and develop a high-performing Strategy team.
Provide day-to-day leadership, guidance, and support to team members.
Ensure clear roles, responsibilities, and adherence to agency processes and standards.
Oversee onboarding, training, performance management, goal setting, and career development.
Foster an inclusive, collaborative, and accountable team culture.
Support recruiting efforts through interviewing, candidate evaluation, and talent development initiatives.
Develop future leaders through ongoing coaching and mentorship.
Partner closely with Activation, Analytics, Investment, Ad Operations, and Client Leadership teams to develop integrated solutions.
Ensure teams are aligned on strategic priorities, timelines, deliverables, and client expectations.
Represent cross-functional perspectives in client and agency partner discussions when needed.
Facilitate effective communication and collaboration across fields to drive strong business results.
Partner with account and agency leadership to identify and pursue opportunities for organic account growth.
Support business development efforts, including new business pitches, strategic workshops, and agency initiatives.
Encourage adoption of new agency capabilities, products, and solutions within client recommendations.
Assist in scoping client work and evaluating resource needs in partnership with Business Management.
Contribute to agency culture, thought leadership, and strategic excellence initiatives.

Requirements

Deep understanding of pharmaceutical marketing and media strategy across HCP, DTC, Payer, and broader healthcare audiences.
Strong understanding of the marketing ecosystem and the strategic role of media in driving business outcomes.
Deep cross-channel media planning expertise with a media-agnostic planning attitude.
Ability to synthesize data, research, and insights into actionable strategic recommendations.
Familiarity with media planning, measurement, and research tools, including Clear Decisions and related platforms.
Knowledge of emerging media trends, healthcare marketing regulations, and industry standards.
Proven ability to lead teams, develop talent, and drive strong business results.
Demonstrated success managing complex client relationships and influencing senior partners.
Strong critical thinking, problem-solving, and decision-making skills.
Exceptional communication, presentation, and storytelling abilities.
Proven ability to collaborate effectively across functions and fields.
Strong innovation, creativity, and leadership capabilities.

Skills

Media Planning
Strategy
Client Relationship Management
Team Leadership
Cross-functional Collaboration
Data Synthesis
Pharmaceutical Marketing
Healthcare Marketing
Media Strategy
Audience Insights
Performance Data Analysis
Innovation
Thought Leadership
Business Development
Storytelling

Location

Work Type

Full-time

Experience Level

10+ years of media planning and strategy experience
6+ years of leadership and people management experience preferred
Deep cross-channel media planning experience
Experience leading integrated media strategies across complex brands and collaborator groups

Salary/Compensations

USD $129,485.00 - USD $186,060.00/Annually

Benefits

Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off

About the Company

PHM is the leading health media agency in the US, built for the modern healthcare experience.
Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.
Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity.
Because in modern healthcare, the brands that are found are the ones that lead.
And when brands lead, advantage follows.
Go deeper. Be found.

Equal Opportunity

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
All your information will be kept confidential according to EEO guidelines.