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About the Role

The Integrated GTM team leads go-to-market frameworks and strategic alignment across TELUS' Consumer marketing organization, spanning Wireless and Wireline. This role is central to the consumer organization, collaborating with cross-functional stakeholders to ensure marketing initiatives support business priorities across all channels, delivering clarity, consistency, and impact to customers and sales representatives.

Responsibilities

Lead end-to-end GTM workstreams for major product launches and strategic initiatives, owning detailed workback schedules and ensuring coordinated execution across all channels.
Develop and enforce comprehensive GTM frameworks and standards, managing the master calendar to ensure initiatives align with business objectives.
Partner closely with commercial leads, messaging teams, channel enablement, and execution teams to drive consistency and coordination across the customer and rep experience.
Ensure channel and customer readiness for key initiatives, defining accountability, timelines, and quality standards for seamless execution and post-launch optimization.
Define KPIs to track program performance and GTM impact, analyzing market data and customer insights to refine GTM strategy.
Identify and drive enhancements to downstream processes, tooling, and workflows to simplify execution and scale impact.

Requirements

5–7 years of relevant marketing, strategy, or GTM experience in telecommunications or B2C industries.
Proven ability to lead end-to-end initiatives with strong project management, organizational, and cross-functional coordination skills.
Exceptional communication and storytelling abilities across verbal, written, and presentation formats for all organizational levels.
Strong business acumen with the ability to analyze and understand core business KPIs.
Experience engaging diverse stakeholders and collaborating with leadership to drive alignment.
Strategic and creative thinking approach with ability to thrive in ambiguous environments and evolving priorities.
Familiarity with pricing strategy, offer mechanics, or competitive positioning in telecom markets.
Experience with marketing automation, process governance, or tooling enhancements that drive operational efficiency.

Skills

Project Management
Organizational Skills
Cross-functional Coordination
Communication
Storytelling
Presentation Skills
Business Acumen
Strategic Thinking
Creative Thinking
Marketing Automation
Process Governance
Tooling Enhancements

Location

TELUS

Work Type

Full-time

Experience Level

Senior

Education Level

University degree in Marketing, Project Management, Business Administration, Communications, or a related field

About the Company

TELUS is a leading telecommunications company.