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About the Role
Airwallex is seeking a strategic, data-driven, and growth-oriented marketing leader to head their global Performance Marketing function. This role will oversee strategy, channel performance, investment efficiency, and innovation across various digital platforms, defining how the company acquires and converts customers. It's a high-visibility leadership position for a builder who excels at balancing strategy and execution to drive scalable growth.
Responsibilities
- Own the global performance marketing strategy, defining channel mix, audience frameworks, and investment models.
- Set quarterly and annual growth objectives across paid search, paid social, display, and emerging performance channels.
- Lead budget planning, pacing, and forecasting in alignment with Finance and Revenue goals.
- Develop and implement scalable testing frameworks for creative, targeting, and messaging across markets.
- Partner with Regional Marketing Directors to ensure localized execution that aligns with global priorities.
- Serve as the executive-level owner of performance KPIs — CAC, LTV:CAC, pipeline contribution, and ROI.
- Oversee multi-channel execution and optimization across Google, LinkedIn, Meta, YouTube, and programmatic platforms.
- Define best practices for campaign structure, bidding strategies, automation, and measurement.
- Partner with SEO, Web, and Lifecycle teams to build seamless cross-channel journeys that maximize funnel efficiency.
- Drive alignment between creative and performance teams to ensure messaging relevance and ad-to-landing page continuity.
- Lead quarterly business reviews with major ad platforms and agencies to identify new opportunities and drive innovation.
- Partner with Analytics and RevOps to build end-to-end attribution models and multi-touch reporting dashboards.
- Implement value-based bidding (VBB), offline conversion imports, and advanced data integrations with CRM systems.
- Establish processes for incrementality testing, holdout analysis, and cohort-based CAC tracking.
- Evaluate and adopt emerging AI and automation tools to improve creative testing, targeting precision, and pacing accuracy.
- Build and lead a high-performing global team of channel managers, strategists, and analysts.
- Partner with Brand, Product Marketing, and Creative to align campaigns with product launches and brand narratives.
- Collaborate with the CRO and AI & Creative teams to leverage insights for creative experimentation and landing-page optimization.
- Drive operational excellence through clear documentation, dashboards, and cross-regional enablement.
- Serve as a mentor and coach — cultivating a culture of experimentation, curiosity, and accountability.
Requirements
- 10+ years of experience in Performance Marketing or Growth, with a strong record of driving measurable business impact.
- Deep understanding of paid media ecosystems, marketing automation, and analytics infrastructure.
- Proven ability to manage multi-million-dollar global media budgets efficiently.
- Strong analytical skills — comfortable with data modeling, forecasting, and investment decision-making.
- Exceptional leadership, communication, and stakeholder management skills across functions and geographies.
- Experience leading multi-region or global marketing teams (APAC, EMEA, ANZ, Americas).
- Familiarity with AI-driven creative and media automation frameworks.
- Strong understanding of pipeline contribution measurement and B2B demand-gen attribution.
- Experience working cross-functionally with Finance, RevOps, and Data Science teams.
Skills
- Performance Marketing
- Growth Marketing
- Paid Search
- Paid Social
- Display Advertising
- Emerging Digital Platforms
- Data Analysis
- Forecasting
- Budget Management
- Marketing Automation
- Analytics Infrastructure
- AI Tools
- Bidding Strategies
- Attribution Modeling
- CRM Systems
- Leadership
- Communication
- Stakeholder Management
Location
- San Francisco
Work Type
- Full-time
Experience Level
- 10+ years
Education Level
- Bachelor's or Master's degree in Statistics, Business Analytics, Computer Science, Data Analytics, or a related field.
About the Company
- Airwallex is the only unified payments and financial platform for global businesses, empowering over 250,000 businesses worldwide with integrated solutions for managing business accounts, payments, spend management, treasury, and embedded finance.
- Founded in Melbourne, Airwallex has a team of over 2,300 employees across 27 global offices.
- The company is valued at US$11 billion and backed by prominent investors including T. Rowe Price, Visa, Mastercard, and Sequoia.
- Airwallex is building the global payments and financial platform of the future.
Equal Opportunity
- Airwallex is an equal opportunity employer that values diversity.
- Hiring decisions are based on merit, qualifications, competence, and talent, without regard to color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status.
- Accommodation is available for individuals with disabilities or special needs.