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About the Role

The Digital Marketing Manager will develop and execute full-funnel digital marketing strategies across Capcom’s game portfolio, driving performance for launch campaigns and ongoing commercial initiatives by partnering with internal teams and external agencies.

Responsibilities

• Own the strategy, planning, execution, optimization, and reporting of full-funnel paid media campaigns across channels including paid social, search, CTV, gaming media, and emerging digital platforms.
• Partner with Brand Managers and key stakeholders to develop GTM strategies, media plans, budget recommendations, and measurement frameworks.
• Monitor campaign performance and analyze data to deliver actionable insights and optimization recommendations.
• Own the planning and execution of email marketing campaigns to drive awareness, engagement, retention, conversion, and revenue.
• Collaborate with internal stakeholders and agency partners to develop audience segmentation, messaging strategies, testing plans, and performance measurement approaches.
• Analyze campaign performance and customer engagement metrics to identify optimization opportunities.
• Serve as Capcom's digital marketing subject matter expert by identifying emerging platforms, consumer trends, technologies, and industry best practices.
• Lead relationships with media buying and email marketing agencies, providing strategic direction and managing campaign execution.
• Partner cross-functionally with Brand Marketing, Influencer Marketing, Community, Creative Services, Analytics, and external partners to support integrated campaign planning and execution.
• Other duties as required.

Requirements

• Approximately 6+ years of experience in Digital Marketing, Data Analytics, or similar Marketing functions.
• Bachelor’s degree or equivalent in a related field of study.
• Track record of high job performance through consistent growth and execution of meaningful projects.
• Pro-active team player that is detail oriented, self-motivated and time efficient.
• Strong communication and presentation skills (oral and written).
• Experience with and proficient use of Excel (pivot tables, formulas, charts, etc.), PowerPoint and other necessary digital tools.
• Ability to lift objects of up to 25 pounds.
• Must be able to stand for long periods of time.

Skills

• Digital Marketing
• Data Analytics
• Paid Media Strategy & Execution
• Email Marketing & CRM
• Agency Management
• Excel
• PowerPoint

Location

• Office environment

Work Type

• Hybrid work policy with a minimum of 3 days per week in the office.

Experience Level

• 6+ years of experience

Education Level

• Bachelor’s degree in marketing/advertising, communications/public relations, digital media or a related field

Salary/Compensations

• $125,000 - $130,000

About the Company

• Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices.
• Founded in 1983, the company has created hundreds of games including ground-breaking franchises Resident Evil®, Street Fighter®, Monster Hunter™, Ace Attorney®, Mega Man® and Devil May Cry®.
• Capcom maintains operations in the U.S., U.K., France, Germany, Tokyo, Taiwan, Hong Kong and Korea, with corporate headquarters located in Osaka, Japan.