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About the Role

Okta is seeking a highly analytical and forward-thinking Global Paid Search Marketing Manager with exceptional Martech integration skills to join our Global Digital Acquisition Team. In this role, you will own our search portfolio's evolution, implementing advanced Value-Based Bidding (VBB) models that align search spend directly with downstream pipeline value. You will leverage AI capabilities and statistical testing to ensure every dollar spent is optimized for maximum business impact.

Responsibilities

Develop and execute comprehensive, AI-driven paid search strategies across Google Ads and Bing Ads.
Lead the transition to and optimization of Value-Based Bidding (VBB) models to prioritize high-value pipeline and revenue over raw lead volume.
Proactively leverage AI and machine learning capabilities within search platforms to scale performance and uncover hidden demand.
Design, execute, and analyze structured A/B and multivariate tests.
Maintain a unified, real-time view of all in-market campaigns and deliver executive-ready reporting.
Collaborate closely with Marketing Operations and Digital Analytics teams to ensure seamless integration with CRM and marketing automation platforms.
Ensure accurate offline conversion tracking (OCT) to feed VBB algorithms high-quality feedback loops.
Conduct advanced keyword research, competitive benchmarking, and audience segmentation.
Identify opportunities for workflow automation, scripting, and process improvement to increase operational efficiency.
Actively audit account architecture to eliminate query bleeding and campaign cannibalization.

Requirements

BA or BS in Marketing, Business, Economics, Mathematics, Statistics, or a related analytical field.
3–5 years of hands-on experience managing enterprise-level, full-funnel paid search campaigns, media planning, and advanced measurement.
Exceptional analytical skills with a proven track record of using statistical significance models to validate test results and drive data-backed decisions.
Strong experience implementing and optimizing Value-Based Bidding (VBB) and offline conversion feedback loops.
Practical experience leveraging AI-driven search features, automated bidding algorithms, and predictive analytics tools.
Deep expertise in Google Ads, Bing Ads, Salesforce (CRM), Marketo/Eloqua (Marketing Automation), and advanced web analytics platforms.
Strong project management skills with the ability to translate complex data into clear, actionable insights.
Prior experience in B2B SaaS marketing is highly preferred.

Skills

Martech integration
Value-Based Bidding (VBB)
AI integration
Machine learning
A/B testing
Multivariate testing
Google Ads
Bing Ads
Salesforce
Marketo
Eloqua
Google Analytics
Google Tag Manager (GTM)
Keyword research
Competitive benchmarking
Audience segmentation
Process automation
Project management
Statistical testing

Location

Hybrid

Work Type

Hybrid

Experience Level

3-5 years

Education Level

BA or BS

Salary/Compensations

$132,000—$181,500 USD (California, Colorado, Illinois, New York, Washington)
$114,000—$157,300 CAD (Canada)

Benefits

Equity
Bonus
Health insurance
Dental insurance
Vision insurance
401(k)
Flexible spending account
Paid leave (including PTO and parental leave)
RRSP with a match (Canada)
Healthcare spending (Canada)
Telemedicine (Canada)

About the Company

Okta is building the trusted, neutral infrastructure that enables organizations to safely embrace the new era of AI.
We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate.
Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran.
We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process.