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About the Role

Support the planning and execution of demand generation programs, coordinate logistics for customer events and webinars, and implement segment-specific marketing initiatives. Execute hyper-targeted ABM campaigns and coordinate CXO engagement events to accelerate pipeline velocity. Serve as a liaison across internal hubs and manage external vendor relationships, tracking and reporting on campaign performance.

Responsibilities

Support the planning and execution of demand generation programs (BANT qualified programs, webinars, and virtual summits).
Coordinate end-to-end logistics for customer events, webinars, and virtual events to actively engage target customers.
Implement segment-specific marketing initiatives tailored to unique account requirements, customer personas, and regional market nuances.
Partner with sales and data/analytics teams to identify high-potential strategic accounts.
Execute hyper-targeted ABM campaigns for top-tier accounts, aligning personalized messaging, content, and unique offers with defined sales objectives.
Deploy multi-channel ABM content (email, digital, webinars, and events) designed to address specific account-level pain points, historically driving deal size uplift.
Collaborate with regional sales leadership to coordinate high-impact CXO engagement events that foster meaningful executive conversations and accelerate pipeline velocity.
Contribute to high-touch thought leadership initiatives that build sustained, long-term CXO relationships across key segments.
Serve as the regional liaison across internal hubs, including the NAM campaign hub, global media, data/insights, ABM, and tracking teams.
Manage external vendor relationships to ensure seamless, high-quality event and program execution.
Track, measure, and pull data-driven reports on ABM and marketing mix performance to evaluate and optimize campaign ROI.

Requirements

5+ years of experience in field, channel, demand generation, or campaign marketing (preferably within the cybersecurity or technology industries).
Proven track record of executing quarterly demand generation plans, managing event logistics (virtual and in-person), and running trade shows.
Hands-on experience with marketing technology and CRM platforms, specifically SFDC, Marketo, ON24, and Zoom.
Strong stakeholder management and communication skills.
Data-driven mindset capable of translating campaign metrics into actionable insights.
Highly organized self-starter capable of managing competing priorities and tight deadlines in a fast-paced environment.
Ability to travel approximately 25% of the time.

Skills

SFDC
Marketo
ON24
Zoom
Stakeholder management
Communication skills
Data-driven analysis

Work Type

Full-time

Experience Level

5+ years

Education Level

Bachelor’s Degree

Salary/Compensations

$100,000.00 - $163,000.00/yr

Benefits

Restricted stock units
Bonus

About the Company

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life.
We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking.
In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry.
This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion.
We weave AI into the fabric of everything we do and use it to augment the impact every individual can have.
We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.
We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo.
It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

Equal Opportunity

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com.
Palo Alto Networks is an equal opportunity employer.
We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
All your information will be kept confidential according to EEO guidelines.
No. Please note that we will not sponsor applicants for work visas for this position.