About the Role
This role on the B2B Marketing Team is critical for driving growth in the Japanese market. You will lead a team to support sales go-to-market motions, including telesales, field sales, resellers, and partnerships. Your responsibilities include ensuring excellent execution across various channels like events, social media, content marketing, media, and partnerships, with a focus on driving sales acquisition and revenue metrics. This position requires strong cross-team collaboration and a generalist understanding of B2B marketing, particularly lead generation, offering a unique opportunity to advance Square's presence in Japan.
Responsibilities
- Ensure the Japan marketing plan aligns with the country strategy and local growth opportunities.
- Deliver a new plan for marketing in Japan and set priorities for the team.
- Execute digital and in-person campaigns and projects.
- Lead a small team, including performance management aligned with company priorities and culture.
- Partner closely with finance, sales, and partnerships to ensure cohesive priorities.
- Clearly communicate marketing's contribution to the business, especially sales pipeline health.
- Represent work in front of executive leadership.
- Define, track, and adhere to marketing KPIs, budgets, and ROI.
- Ensure Japan marketing is innovative and stays abreast of the latest marketing technologies, leveraging AI to scale impact.
Requirements
- 10+ years of related experience.
- 2+ years in marketing leadership with people management experience.
- Proven experience leading with significant budgets and driving results in complex B2B environments.
- Strong analytical mindset with a deep understanding of marketing measurement and lead generation.
- Tangible experience leveraging AI to drive outsized impact.
- Fluency in both Japanese and English.
Skills
- B2B marketing
- Lead generation
- Marketing measurement
- AI utilization
Location
- Japan
Work Type
- Full-time
Experience Level
- 10+ years of related experience
- 2+ years in marketing leadership
Benefits
- Remote work
- Medical insurance
- Flexible time off
- Retirement savings plans
- Modern family planning
About the Company
- Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy.
- Square makes commerce and financial services accessible to sellers.
- Cash App is the easy way to spend, send, and store money.
- Afterpay is transforming the way customers manage their spending over time.
- TIDAL is a music platform that empowers artists to thrive as entrepreneurs.
- Bitkey is a simple self-custody wallet built for bitcoin.
- Proto is a suite of bitcoin mining products and services.
- Together, we’re helping build a financial system that is open to everyone.
Equal Opportunity
- We're working to build an inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace.
- Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class.
- We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
- We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process.
- We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.
