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About the Role
The Marketing Coordinator will manage marketing efforts for The Star and AT&T Stadium, focusing on tours and private events. This role aims to increase public tourism, tour leads, and private event leads by identifying and managing alternate revenue streams and enhancing exposure across various marketing platforms. The goal is to boost lead volume for both properties to help the tours and private events departments achieve their revenue targets.
Responsibilities
- Drive lead generation for The Star and AT&T Stadium through attending conferences, networking events, trade shows, and industry events.
- Execute marketing efforts including creation of sales collateral, presentations, direct mail, email campaigns, website updates, proofreading, advertising, and social media marketing.
- Collaborate with the Dallas Cowboys marketing team to develop campaigns and marketing initiatives for seasonal offerings.
- Manage all FIT partner relationships, including sending weekly/monthly reports, onboarding new partners, and creating program feeds and information.
- Utilize data and CRM platforms to develop targeted marketing campaigns aimed at increasing ticket conversions and repeat guest visits.
- Attend tourism and ticketing conferences to represent and promote AT&T Stadium, The Star, and other Legends Global properties.
- Manage and coordinate photo and video content at both properties for consistent updates to collateral and the website.
Requirements
- Experience in marketing efforts including creation of sales collateral, presentations, direct mail, email campaigns, website updates, proofreading, advertising, and social media marketing.
- Ability to work closely with marketing teams to create campaigns and marketing efforts around seasonal offerings.
- Experience managing partner relationships by sending reporting, onboarding new partners, and creating program feed and information.
- Proficiency in utilizing data and CRM platforms to build targeted marketing campaigns.
- Ability to attend tourism and ticketing conferences and represent properties.
- Experience managing and coordinating photo and video content.
Skills
- Marketing
- Lead Generation
- Sales Collateral Creation
- Presentation Development
- Direct Mail Campaigns
- Email Marketing
- Website Updates
- Proofreading
- Advertising
- Social Media Marketing
- Campaign Development
- Partner Relationship Management
- Data Analysis
- CRM Platforms
- Ticket Conversion Optimization
- Content Management
- Networking