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About the Role

You will own demand generation across Modulr’s priority verticals, bringing together a shared plan and clear definition of success to turn activity into predictable pipeline. This is a build role where you will define and hire for open positions, shaping the function to meet business needs.

Responsibilities

• Own the quarterly pipeline commitment across verticals, including conversion rates and cost per meeting.
• Lead demand generation owners and product marketers working as pods within each vertical.
• Enhance paid acquisition through rigorous testing and experimentation across paid search and social.
• Develop events into a measurable pipeline channel with capture targets and conversion tracking.
• Build a distinct playbook for the SME and accountant motion, focusing on partner enablement.
• Establish an outbound engine in collaboration with the sales development team, sharing a unified pipeline goal.
• Define, hire, and develop team members to foster high performance.
• Integrate AI into team workflows and agents to compress campaign cycles and improve efficiency.

Requirements

• Owned a pipeline number across multiple verticals or segments, with the ability to describe specific actions taken.
• Managed paid, lifecycle, events, and outbound marketing as an integrated system.
• Demonstrated fluency in the marketing funnel, including lead-to-meeting-to-opportunity conversions.
• Experience managing agencies with clear goals and accountability.
• Proven ability as a builder, with experience in establishing functions rather than managing mature ones.
• Hands-on approach, comfortable working in platforms, analyzing numbers, and crafting copy.
• Real fluency with AI, including building and shipping agents, automations, and workflows.
• B2B marketing experience is required.
• Experience in payments, fintech, or another regulated and technically complex product is preferred.
• Experience within the £50–150M ARR band is preferred.

Skills

• Demand generation
• Pipeline management
• Paid acquisition
• Events marketing
• Outbound marketing
• Team building and leadership
• AI integration
• Agency management
• B2B marketing
• Fintech marketing (preferred)

Location

• London

Work Type

• Full-time
• In office 4 days/week

Experience Level

• Senior (implied by building a team and owning number)

Benefits

• Company Share Option Plan (CSOP)
• Annual discretionary bonus
• £1,000 flexible benefits allowance (e.g., private medical insurance, gym membership, dental)
• Wellbeing app with access to therapy, coaching, and mindfulness
• 33 days annual leave (including bank holidays) plus birthday off
• Two-day onboarding programme (ModStart)
• Ongoing learning and development support
• Company-wide events
• Bike to work / E-bike scheme

About the Company

• Modulr is a payments automation platform that streamlines money movement with accuracy, control, and reliability.
• Processes over 200m transactions and £180bn in payment value annually.
• Trusted by over 6,000 businesses.
• Automates money movement (payroll, supplier payments, spend management, payment collection) via a single platform.
• Connected to accounting and payroll systems.
• Underpinned by principal memberships of Visa and Mastercard and direct access to central bank infrastructure.
• A regulated payments provider with over a decade of experience.
• Backed by investors including PayPal, FIS, General Atlantic, Blenheim Chalcot, Frog Capital, and Highland Europe.
• Over 400 employees across London, Edinburgh, Amsterdam, and Mumbai.

Equal Opportunity

• At Modulr, we are committed to building a diverse, equitable and inclusive culture where everyone feels they belong and can bring their whole self to work.
• We welcome applications from candidates of all backgrounds as we believe it is the right thing for our people, our business, and the community we operate in.