About the Role
This newly created role is pivotal within the WPP Media Solutions team, driving the overall WPP Media Solutions agenda. The Associate Director Video Solution will improve proprietary Advanced TV, Advanced Video, and Data Driven Linear Solutions by making strategic supply, measurement, and creative capability decisions. The ideal candidate must have a demonstrated record of accomplishment in product leadership, strategy ideation and development, owning product roadmaps, and driving results in the performance and growth of new media offerings.
Responsibilities
- Collaborate with key stakeholders on the Video Solutions roadmap and ensure well-defined prioritized features that will realize the company’s product vision and value are prioritized
- Embed principles of continuous improvement for our Video Solutions
- Ingest client feedback into our video solution roadmap
- Develop video solution case studies with account teams
- Work closely with Investment, Choreograph, and the marketplace to ensure we’re including the best measurement, rates, data, creative, and tech into our Video Solutions
- Own some Video Solution development workstreams, from ideation to launch and education
- Coordinate across teams to develop internal workflow processes and implementation guidelines for new media products
- Oversee product marketing to create content around media product differentiators and benefits
- Be a thought leader across the organization and in the marketplace
- Represent the US in all Media Solution conversations around Advanced TV and Advanced Video
- Collaborate cross holding and specialty group to develop unique and differentiated business models and partnerships
Requirements
- Autonomous, assertive, and solutions-oriented leader
- Minimum 6 years of experience in Solutions or Video Investment roles
- Ability to distill complex ideas and processes into tangible tasks and execute on these tasks
- Comprehensive knowledge of the linear, online video, CTV, and addressable landscape and major players in the marketplace
- A passion and curiosity for digital marketing, digital media, and measurement
- Experience building relationships with stakeholders such as data providers, publishers, technology platform providers, operations and account services
- Sound business judgment and commercial acumen
- Demonstrated ability to meet or beat assigned targets and deadlines
- Effective and engaging written communication and presentation skills
Experience Level
- Minimum 6 years of experience
Salary/Compensations
- $75,000—$180,000 USD
Benefits
- Competitive benefits package
About the Company
- WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
- For more information, visit wppmedia.com.
