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About the Role

The Director, International Marketing Lead develops and leads global marketing strategies to drive fan growth, engagement, and brand affinity in international markets. This role partners with regional marketing teams to align local priorities with league objectives and ensure effective execution of global initiatives.

Responsibilities

• Develop and lead international marketing strategies that support league priorities and drive fan growth, engagement, and brand affinity across key global markets.
• Partner with regional marketing teams to ensure local market needs, consumer insights, and business priorities are reflected in global planning and campaign development.
• Lead the development of integrated marketing campaigns, ensuring alignment between global objectives and local market activation.
• Collaborate with regional teams to adapt and optimize global marketing programs for local audiences while maintaining brand consistency.
• Leverage consumer research, audience insights, market intelligence, and performance data to inform marketing strategies and identify opportunities for growth.
• Partner with teams across Global Fan Marketing, Content, Media, Digital, Partnerships, Events and Analytics to develop coordinated marketing plans and fan experiences.
• Establish campaign objectives, KPIs, and measurement frameworks, providing regular performance reporting and recommendations for optimization.
• Support annual planning processes, including strategic planning, budgeting, and resource allocation across international markets.
• Build strong relationships with regional stakeholders and maintain a deep understanding of market dynamics, fan behaviors, and cultural trends.
• Identify and share best practices across markets to improve effectiveness, drive innovation, and increase operational efficiency.
• Contribute to the development of marketing processes, workflows, and communication frameworks that improve collaboration and execution across teams.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, International Business, or a related field preferred.
• 8+ years of experience in marketing, brand strategy, international marketing, growth strategy, or related disciplines.
• Experience working across multiple international markets and developing marketing programs for global audiences.
• Sports, entertainment, media, technology, or consumer-facing brand experience preferred.
• Willingness to travel internationally as needed to support business priorities and regional team engagement.

Skills

• Experience developing and executing integrated marketing campaigns across multiple markets and audience segments.
• Strong understanding of international marketing, consumer behavior, cultural nuances, and market dynamics.
• Proven ability to translate insights and data into actionable marketing strategies and recommendations.
• Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.
• Experience influencing and collaborating across cross-functional teams and stakeholders.
• Excellent communication, presentation, and storytelling skills.
• Strong analytical mindset with experience leveraging performance metrics and consumer insights to drive decision-making.
• Demonstrated ability to build relationships and work effectively across global organizations.
• Passion for basketball and understanding of the NBA's global fan base is highly preferred.

Location

• Remote (one day per week)

Work Type

• Remote
• Hybrid

Experience Level

• 8+ years of experience

Education Level

• Bachelor's degree preferred

Salary/Compensations

• $165,000 – $185,000

Benefits

• Annual discretionary performance bonus
• Medical insurance
• Dental insurance
• Vision insurance
• Life/AD&D insurance
• Short- and long-term disability
• Fertility and family-forming assistance
• Wellbeing allowance
• Educational assistance
• Mental health coaching/therapy
• Tax advantaged accounts (HSA, healthcare/dependent care FSAs)
• 401(k) retirement plan
• Paid time off (vacation, sick time, personal days)

About the Company

• The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.
• The NBA is built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League.
• The NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.
• NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries.
• NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.
• The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms.
• NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.

Equal Opportunity

• We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.
• The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.