Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Unity’s Grow business empowers developers and publishers to build profitable and scalable applications through AI/ML-powered user acquisition, monetization, and engagement tools. We’re seeking a strategic and execution-focused Product Marketing Manager to lead Go-To-Market for our Grow product suite, anchoring around customer personas and defining positioning, GTM strategy, and product marketing execution. This role bridges product value and customer outcomes across gaming and mobile audiences, partnering closely with Product, Sales, and Marketing.

Responsibilities

Define clear, actionable customer personas with distinct needs and use cases, informing product design, alpha/beta programs, and strategic briefings.
Craft messaging that translates technical features, especially AI/ML-powered products, into clear customer value for mobile developers and marketers.
Lead the creation and quarterly refresh of messaging frameworks informed by customer feedback and competitive insights.
Own GTM plans for major launches, platform integrations, and feature rollouts, ensuring alignment with sales, marketing, and product goals.
Run retrospectives on user adoption and sales impact.
Partner with revenue teams to deliver playbooks, battle cards, pitch decks, and customer-facing collateral.
Ensure frontline teams are equipped with competitive narratives.
Serve as a conduit for customer and community insights, informing product roadmap decisions with real-world feedback, market trends, and competitive analysis.
Drive external-facing narrative on how Unity helps mobile devs succeed.
Represent Grow in industry events, briefings, and partnership meetings.

Requirements

8+ years of experience in product marketing, growth marketing, or go-to-market strategy, preferably in AdTech, mobile apps, gaming, or SaaS.
Experience with AI/ML applications in advertising, user acquisition, or monetization, and the ability to translate complex technical concepts into clear marketing narratives.
Deep understanding of mobile advertising, in-app monetization including mediation, and/or rewards/offerwalls.
Strong storytelling, positioning, and writing skills—able to simplify complex technology for multiple audiences.
Proven success in leading cross-functional GTM initiatives, ideally in a matrixed or global org with a product portfolio created from concept to scale.
Strong business acumen, data literacy, and ability to align product marketing with revenue objectives.
Experience working with product teams and a track record of influencing roadmap decisions.
Comfortable managing ambiguity, prioritizing across multiple product lines, and operating at both strategic and tactical levels.
Sufficient knowledge of English to have professional verbal and written exchanges.

Skills

AI/ML applications in advertising
User acquisition
Monetization
Mobile advertising
In-app monetization
Mediation
Rewards/offerwalls
Storytelling
Positioning
Writing
Cross-functional GTM initiatives
Business acumen
Data literacy
Product roadmap influence

Experience Level

8+ years

Salary/Compensations

Zone A: $123,300 - $184,900 USD gross
Zone B: $139,300 - $208,900 USD gross
Zone C: $156,600 - $234.800 USD gross

Benefits

Comprehensive health, life, and disability insurance
Commute subsidy
Employee stock ownership
Competitive retirement/pension plans
Generous vacation and personal days
Support for new parents through leave and family-care programs
Office food snacks
Mental Health and Wellbeing programs and support
Employee Resource Groups
Global Employee Assistance Program
Training and development programs
Volunteering and donation matching program

About the Company

Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month.
The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity.
Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality.
For more information, please visit www.unity.com.

Equal Opportunity

Unity is a proud equal opportunity employer.
We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.
Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators.
If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.