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About the Role
Relay is seeking a Senior Product Marketing Manager to drive strategy, inform product roadmap, and unlock adoption through creative launches, analysis, customer insights, and storytelling. This role is central to product, marketing, and growth, ideal for a PMM passionate about bringing fintech products to market.
Responsibilities
- Serve as a key voice of the customer to inform product roadmap and prioritization.
- Collaborate with Product Management and Brand/Design to align product strategy with market opportunities.
- Own the strategy and execution of programs that drive product adoption, activation, and retention.
- Identify friction points in the user journey and partner with Product, Growth, and Data to iterate on improvements.
- Develop and own go-to-market strategies for new features, product launches, and key initiatives.
- Validate launches are informed by customer needs and tied to measurable business outcomes.
- Lead research efforts to understand user needs, use cases, and market trends.
- Translate customer insights into positioning and messaging that resonates with users.
- Work with Product, Data, Brand/Design, Demand Generation, Growth, Sales, and Partnerships to message on product marketing goals.
- Create cohesive customer experiences.
- Product launches cross-functionally to hit targets and enable internal teams on time.
Requirements
- 5+ years of product marketing experience, preferably in an early-stage B2B or B2B2C company.
- Experience supporting SMBs.
- Proven track record of launching products or features, driving adoption, and delivering tangible business and customer outcomes.
- Skilled at crafting compelling narratives based on metrics.
- Engage deeply with customers and translate insights into messaging and positioning.
- Exceptional project management skills, leading and influencing cross-functional stakeholders.
- Define KPIs, create reporting requirements, and partner with the Data team to produce high-quality reports.
- Excel in fast-paced environments, have a bias for action, and demonstrate a strong ownership mindset.
- Encouraged to apply even if experience doesn't perfectly match the job description.
- Welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive.
Skills
- Product Marketing
- Fintech Product Marketing
- Positioning
- Messaging
- Go-to-Market Strategy
- Pricing and Packaging
- Market Research
- Competitive Intelligence
- Experimentation
- Conversion Optimization
- Storytelling
- Customer Insights
- Data Analysis
- Project Management
- Cross-functional Collaboration
- AI Integration
Location
- In-person interview required
Work Type
- Full-time
Experience Level
- Senior
Salary/Compensations
- $139,500 CAD to $170,500 CAD
- Typical starting salary for fully ready candidates: $155,000 CAD
Benefits
- Perks and benefits information available on Candidate Hub
About the Company
- Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money.
- We replace financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.
- We believe Relayers should feel rewarded for the impact they have on our mission and growth.
- Compensation follows impact.
- We encourage you to have a conversation with your recruiter and ask questions about compensation throughout the hiring process.
- You push relentlessly for reinvention.
- You crave autonomy.
- You own your work.
- You build with AI, not just use it.
- You care about impact, not noise.
- You’re energized by complexity and ambiguity.
- You seek out feedback.
- Small businesses are why we're here: Relay exists to help them thrive -- and that mission has to resonate with you.
- We're looking for people who are relentless, curious, and care deeply about the work.
Equal Opportunity
- If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.
- For compliance reasons, all offers of employment at Relay are conditional upon a successful background check and employment verification through Certn.