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About the Role

The Director of Marketing develops and executes property marketing and media strategies to position Baccarat Hotel New York, drive brand awareness, and support business goals. This role builds brand-aligned programming, partnerships, content, and storytelling to strengthen the hotel's presence locally, nationally, and globally, working closely with corporate marketing, hotel leadership, and agency partners.

Responsibilities

Develop marketing and communications strategies for the hotel and its outlets to create a cohesive and integrated marketing platform supporting hotel performance goals.
Create and execute robust, unique, brand-aligned programming and partnerships that drive awareness, traffic, and revenue.
Execute brand-wide programs and partnerships at the hotel level.
Develop strategies and programs with the food and beverage team and partners to drive traffic and revenue to F&B outlets from both hotel guests and local guests.
Manage PR and influencer agencies with the corporate marketing team to achieve favorable publicity for the hotel and brand locally, regionally, nationally, and globally.
Evaluate media and influencer requests, secure approvals, coordinate reservations, communicate details to the hotel and corporate marketing teams, and act as a brand ambassador during these stays and visits.
Write and edit copy for internal and external communications, including websites, advertisements, marketing/sales materials, and presentations.
Manage creative resources with the corporate marketing team to develop marketing/sales materials and collateral for all departments.
Secure necessary approvals for all creative.
Oversee photo and video shoots on property, including hotel-arranged and third-party shoots (paid or media/partner).
Secure applicable location agreements, insurance, rights agreements, and releases.
Develop marketing strategies and offers with the revenue management team that align with rate and channel strategies.
Support efforts across all channels, including CRO, OTA, and GDS.
Maintain owned and third-party websites and the app with relevant hotel offerings, hours, and information.
Ensure an optimized user experience through language, imagery, and design.
Coordinate with the corporate digital marketing team to include hotel content in brand emails, send hotel-specific marketing emails, and maintain transactional emails.
Coordinate with the corporate digital marketing team and the brand’s social media agency on hotel content and community management.
Support implementation of the company’s CRM and loyalty programs at the hotel level.
Support the People Operations team with brand training and internal brand initiatives.
Support all departments in meeting and exceeding brand standards.
Professionally represent the hotel and brand at community and industry organizations and events.
Continually monitor the competitive landscape, city/regional news and events, and industry news, and share insights with the hotel and corporate marketing teams.
Maintain the marketing calendar, prepare weekly, monthly, and annual reports, and attend regular meetings/calls with the marketing, sales, and revenue teams.
Communicate marketing news and highlights to the hotel team.
Post content on the internal mobile app.

Requirements

5+ years of marketing experience in a luxury or upper-upscale lifestyle hotel property or in a luxury retail brand.
Skilled in the pillars of an integrated marketing plan, including social media/influencer marketing, email marketing, content marketing, advertising, sales promotion, events/production, and public relations.
Operational excellence with expertise in assessing and deploying internal and external resources to execute marketing plans.
Possesses well-developed presentation and writing skills.
Positive and energized professional presence.
Collaborative problem solver who requires minimal supervision in a fluid work environment.
Computer skills: Microsoft Word, Excel, Outlook, PowerPoint, and Canva.
Flexible and willing to work a flexible schedule, including days, evenings, weekends, and holidays.

Skills

Social media marketing
Influencer marketing
Email marketing
Content marketing
Advertising
Sales promotion
Events/production
Public relations
Microsoft Word
Microsoft Excel
Microsoft Outlook
Microsoft PowerPoint
Canva

Location

New York, NY

Work Type

On-site
Full-Time

Experience Level

5+ years of marketing experience

Education Level

Bachelor's degree from a four-year college; focus on Marketing is preferred but not required.

Salary/Compensations

$130,000 to $145,000 annually
Annual Bonus Eligible

Benefits

Competitive Medical, Dental & Vision
EAP program
Retirement Planning
Paid Personal Days
Career Advancement opportunities
Starwood University - Professional development and courses/certifications through exclusive online learning educational platform
Team Member Recognition program

About the Company

For more than 260 years, Baccarat has been synonymous with craftsmanship, celebration, creativity, and the art of light.
At Baccarat Hotel New York, that legacy extends beyond the Maison’s creations into a complete hospitality experience, where French artistry, contemporary elegance, and thoughtful service come together to create a world that feels both iconic and deeply personal.
Managed by Starwood Hotels, Baccarat Hotel New York is part of a collection of distinctive hospitality brands united by a belief in beauty, individuality, and extraordinary experiences.
Our culture is caring and thoughtful, and we deliver good-natured and informed service, perfectly executed to evoke a sense of fulfillment and well-being.
As a mission-driven company, our purpose is our true north, and our compass guides the way.
The purpose we live by impacts the lives of our team members, drives the experiences for our guests, builds community with like-minded travelers and takes care of the planet we live in.
Founded in 2006 by Barry Sternlicht, Starwood Hotels is a luxury hotel brand management company and affiliate of global private investment firm Starwood Capital Group.

Equal Opportunity

Starwood Hotels is an Equal Opportunity Employer.
We believe in a diverse, sustainable workforce with an empowered, inclusive culture.
We are committed to non-discrimination on any protected basis covered under applicable law.
If you require any special accommodations, please visit People Operations.