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About the Role

As an Associate Director of Strategy, you will develop strategic recommendations to solve client challenges, working across various accounts. Your goal is to produce outstanding communications strategies recognized for awards, client satisfaction, and innovation. You will analyze cultural, consumer, and market intelligence to design holistic communication plans, demonstrating a passion for people, brands, and ideas, with a curiosity for culture. You will create strategic recommendations and advise clients, reporting to the Client Lead to deliver strategic thinking.

Responsibilities

Demonstrate a good understanding of consumers & their behaviors, using qualitative and quantitative communications channel & cultural tool research to develop applicable insights into the consumer connection with the brand
Craft strategic narratives that show how the strategy delivers on the business need and focus on results and measurement
Bring fresh thinking & inspiration into the Strategic Process to help the teams springboard to better thinking, leading ideation team sessions in conjunction with the Communications Design team and relevant SBUs to generate creative & compelling communications ideas
Be considered a valuable contributor during client meetings, providing, for example, research &/or deep understanding of how consumers are interacting with culture (their behaviors & motivations/mindsets)
Maintain effective relationships with key strategic partners (vendors, academic institutions, creative consultancies), keeping up to date on their offer & using that information to help the Strategy Team unlock new growth opportunities for the client &/or the agency

Requirements

Bachelor’s degree in related field or equivalent work experience
6-8 years in integrated planning role in media, creative, innovation or communications discipline (digital, content, invention, social, activation)
Ability to think differently: creative & adaptive, entrepreneurial, independently-minded; deeply immersed in cultural understanding and driven by a desire to know more about the world / to better understand people’s motivations & behaviors in the shifting landscape

Skills

Creative thinking
Sound presentation skills
Cultural understanding
Understanding of consumers & their behaviors
Qualitative and quantitative research
Strategic narratives
Ideation
Client meeting contribution
Relationship management with strategic partners

Location

90+ markets

Work Type

Hybrid

Experience Level

Associate Director
6-8 years

Education Level

Bachelor’s degree or equivalent work experience

Salary/Compensations

100,000.00 - 125,000.00

Benefits

Medical and dental coverage
401(k) plans
Flex spending
Life insurance
Disability
Employee discount program
Employee stock purchase program
Paid family benefits

About the Company

Initiative believes in the power of media to reshape industries and orchestrate brand consumer experiences by balancing unity and individuality. They build Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility, diversity, and inclusion are central to their operations, with over 6,000 employees across 90+ markets. Their vision is to create a better media company, industry, and world. Initiative's core values are Individuality, Instinct, Impact, and Imagination. Omnicom is committed to hiring and developing exceptional talent and fostering inclusive teams.

Equal Opportunity

It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
EOE/AA/M/D/V/F.