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About the Role

KINESSO is seeking a Senior Analyst to help clients improve their visibility in organic search results by providing strategic SEO recommendations. This client-facing role requires a strong grasp of core search techniques, including content strategy and technical analysis, and involves collaboration with various internal teams.

Responsibilities

• Provide SEO reports with little to no oversight, inclusive of data pulling, analysis, insights, and presentations
• Lead technical site analysis, competitive analysis, and content audits
• Audit website to create technical, creative, and CRO recommendations to improve organic visibility and on-site engagement, with brand priorities & goals in mind
• Prioritize tasks based on their likely effectiveness and ability to be implemented
• Present findings and back up recommendations with hard data
• Identify problems and form solutions for problems that can arise in reporting
• Develop content recommendations and technical analysis presentations
• Support marketing in the development of SEO case studies, white papers, blog posts, POV etc.
• Work with creative and development teams to ensure proper implementation of SEO recommendations
• Translate clients’ business goals and marketing objectives into successful search engine optimization strategies
• Decide upon final keyword lists with minimal supervision
• Understand a variety of SEO/SEM tool sets and be able to delineate when to use one vs another. Additionally, develop opinions on tools, their uses, and their pitfalls
• Build technical SEO acumen with ability to speak to and identify solutions to common SEO issues
• Collaborate with social, SEM, and offline marketing teams to implement SEO tactics designed to meet client’s marketing goals
• Present new tools and summarize industry articles to the internal team

Requirements

• 2+ years of experience in SEO or relevant function, i.e., SEM
• Familiar with multiple keyword research, reporting, and link building tools
• Understanding of why certain search results appear for various keywords
• Expertise with technical SEO tools such as Ahrefs, Screaming Frog, and Lumar or similar tools
• Comfortable with platforms including Adobe Analytics or Google Analytics
• Expertise with Microsoft Excel, Word, and PowerPoint
• Excellent research, writing, and presentation skills with an attention to detail
• Innovative thinker, intuitive learner, with ability to quickly find solutions in fast-moving industry
• Ability to multitask and handle other duties as assigned
• Understanding of basic web development technologies with an understanding of HTML
• Knowledge of local SEO, mobile SEO, and social media optimization (SMO) concepts
• Knowledge of eCommerce SEO concepts
• Ability to develop interpersonal relationships across client and team
• Experience with project management tools is a plus

Skills

• SEO
• SEM
• Keyword research
• Reporting
• Link building
• Technical SEO
• Content strategy
• Content analysis
• Content audits
• CRO
• Data analysis
• Presentation
• Microsoft Excel
• Microsoft Word
• Microsoft PowerPoint
• Adobe Analytics
• Google Analytics
• Ahrefs
• Screaming Frog
• Lumar
• HTML
• Local SEO
• Mobile SEO
• SMO
• eCommerce SEO
• Project management

Location

• Remote
• Hybrid

Work Type

• Full-time
• Hybrid

Experience Level

• Senior

Salary/Compensations

• 70,000.00 - 75,000.00

Benefits

• Medical coverage
• Dental coverage
• 401(k) plans
• Flex spending
• Life insurance
• Disability
• Employee discount program
• Employee stock purchase program
• Paid family benefits

About the Company

• KINESSO is the technology-driven performance marketing agency, providing actionable growth for both our agency partners and clients.
• We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation.
• KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry.
• We have extensive offerings spanning across performance marketing and data and technology.
• Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs.
• The company has more than 6,000 employees operating in more than 60 countries.
• Omnicom is committed to hiring and developing exceptional talent.
• We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
• We strongly believe that celebrating what makes us different makes us better together.
• Join us—we look forward to getting to know you.

Equal Opportunity

• It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
• The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990.
• For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email accommodation@mbww.com.
• It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.