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About the Role

Tried and True Media (TNT) is seeking direct response copywriters with expertise in creating high-converting video ad scripts for Facebook and YouTube. This role involves producing ads from script to launch, monitoring performance, and optimizing results through data analysis. The ideal candidate is a data-driven creative with a direct response marketer mindset, passionate about both creativity and numbers.

Responsibilities

Write video ad scripts (1-5 minutes) with multiple hooks for testing.
Produce ads by providing clear instructions to acting talent, editors, and animators.
Oversee script execution to ensure the final video aligns with the intended vision.
Provide feedback to creative teams throughout the production process.
Monitor ad performance data (ROAS, CTR, engagement rates) to identify optimization opportunities.
Test new hooks, formats, and spokespeople to improve ad results.
Develop new ideas and angles for ads, execute them, and track performance.
Collaborate with performance managers, media buyers, and video editors.

Requirements

Minimum 3+ years of Health & Wellness Copywriting Experience, specifically for direct response companies using product-blind, long-form VSL funnels.
Excellent English speaking and writing skills.
Passionate about copywriting and obsessed with improving craft.
Demonstrates an ownership mindset, delivering high-quality, on-time work.
Ability to formulate and articulate strong ideas clearly.
Must be available for calls, Slack, and meetings between 10:30 AM - 5:30 PM ET (UTC-5).

Skills

Direct response copywriting
Video ad scriptwriting (Facebook, YouTube)
VSL scriptwriting
Data analysis
Performance monitoring
Ad optimization
Collaboration
Communication
Multitasking

Location

Remote

Work Type

Full-time
Remote

Experience Level

Mid-level

Salary/Compensations

$72,000-$96,000 annually + monthly bonus opportunity

Benefits

Access to performance data
Participation in weekly Best Ads calls for shared learnings
Clear feedback and routine mentoring sessions
Variety of subject matter to write about
Career progression opportunities based on success
Creative freedom
Skill progression support
Handsome compensation

About the Company

Tried and True Media (TNT) is a digital direct response agency specializing in the health, wellness, and beauty sectors.
The company has generated over $1.2 billion in sales for its clients.
TNT is a data-driven organization focused on collaboration and teamwork.
The company culture supports creative freedom, skill progression, and competitive compensation.