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About the Role

The Sales Manager, New Car, is responsible for leading the dealership’s new vehicle sales team, driving performance, and ensuring outstanding customer satisfaction. This role oversees daily sales floor operations, supports inventory and merchandising strategies, and ensures consistent execution of OEM and dealership sales processes. The Sales Manager, New Car, works closely with senior leadership to meet sales, profitability, and operational objectives while maintaining a positive and customer focused environment.

Responsibilities

Lead, coach, and motivate the new car sales team to achieve sales volume, gross profit, and customer experience goals.
Oversee showroom operations, including customer engagement, deal support, team performance, and sales process compliance.
Support new vehicle inventory management, including allocation, ordering, pricing, and merchandising in alignment with OEM programs.
Ensure proper use of CRM systems, including lead follow-up, appointment setting, and customer documentation.
Assist with recruiting, hiring, onboarding, and ongoing development of new car sales consultants.
Monitor sales KPIs, review performance metrics, and implement corrective actions to drive improvement.
Collaborate with the Finance & Insurance team to ensure smooth deal flow and maximize front and backend profitability.
Manage escalated customer concerns promptly and professionally to maintain high levels of satisfaction.
Partner with marketing to support traffic driving initiatives, online merchandising, and promotional campaigns.
Ensure compliance with OEM requirements, dealership policies, and all regulatory standards.
All other duties as assigned by leadership.

Requirements

Proven experience in automotive sales, preferably within new vehicle operations at an OEM dealership.
Leadership experience with the ability to develop, support, and motivate a high performing sales team.
Strong understanding of new car sales processes, OEM programs, and inventory management practices.
Excellent communication, interpersonal, and negotiation skills.
Ability to analyze, interpret, and act on sales performance data and market trends.
Proficiency with dealership CRM and DMS platforms.
Ability to work in a fast-paced, results-driven environment.
Valid driver’s license and clean driving record required.

Skills

Sales
Leadership
Customer Satisfaction
Inventory Management
CRM Systems
Negotiation
Data Analysis

Location

Etobicoke, Ontario

Work Type

Full-Time
Onsite

Experience Level

Leadership experience

Salary/Compensations

CAD $140,000.00 - CAD $190,000.00 /Yr.

Benefits

Competitive Compensation
Dental & Extended Health Coverage
Company Pension
Paid Time Off
Life & Disability Insurance
Employee & Family Assistance Programs
Vehicle Purchase & Service Discounts
Paid Professional Development
Company-Wide Appreciation Events

About the Company

Join a team where progress isn’t just a goal, it’s the culture we live and breathe. As part of a family-owned and operated automotive group, Woodbine GM embraces Kaizen —‘continuous improvement’— as the driving force behind how we operate. We are always evolving to deliver an exceptional experience for our customers, strengthen opportunities for our employees, and support the communities in which we work.
At Woodbine GM, you’ll step into a fast‑paced, forward‑thinking environment where your ideas matter, your growth is prioritized, and your work fuels a culture of excellence.
As part of the Kaizen Automotive Group, Woodbine GM is proud to be able to empower our associates with a supportive workplace and access to the benefits they need along their professional journey to feel happy, healthy and valued.

Equal Opportunity

We are an equal opportunity employer and are committed to providing a diverse, inclusive, and accessible workplace. Employment decisions are based on qualifications, merit, and business needs.
We are committed to providing accommodations in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation at any stage of the recruitment or selection process, please let us know and we will work with you to find an accommodation by emailing jobpostings@kaizenauto.com.
Personal information collected during the recruitment process will be used for hiring purposes and handled in accordance with applicable privacy legislation.
We use artificial intelligence–enabled tools, including Predictive Index, as part of our recruitment process to assess role-related suitability. The use of these tools does not replace human decision-making. All hiring decisions are made by human representatives involved in the hiring process.