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About the Role

The Client Enablement Lead will manage client accounts, focusing on data collection and activation services. This role involves understanding client needs, managing project delivery, and guiding clients towards data-led maturity. The position offers the opportunity to shape digital landscapes for global businesses with strong team support and potential for rapid career progression.

Responsibilities

• Serve as the primary client interface, managing workstreams using Adobe & Google technologies, Email & Ad Networks, and CDP.
• Ensure client requirements are understood, documented, and validated.
• Manage the delivery of tasks related to Data Collection, including analytics implementation, requirements documentation, implementation plan creation, tech stack configuration, and QA.
• Manage the creation of segments, calculated metrics, and performance dashboards.
• Proactively engage with clients to enhance data collection and usage.
• Ensure client deliveries exceed expectations and anticipate future needs.
• Manage Data Activation tasks, including CRO/Personalisation program management and Reporting/Insights.
• Conduct research using client data, competitor analysis, UX research, and AI CX evaluation tools to generate test ideas.
• Oversee test scoping, client alignment, development briefing, launch, and monitoring.
• Build test result dashboards, apply relevant audiences, and write summary reports.
• Develop compelling narratives for change based on test results, typically delivered in quarterly reviews.
• Facilitate cross-channel integration by involving other DMPG teams where beneficial.
• Support the Head of Consulting and clients on digital experience strategy and tool selection.
• Provide training support to clients on core tools.
• Act as a subject matter expert in at least one of DMPG's six service strands.

Requirements

• 3 to 5+ years of experience working directly within Google Analytics (technical or insight/reporting).
• Experience managing CRO (web experimentation) programs and/or web personalization.
• A proactive mindset.
• A sense of humor.
• A desire to continuously improve.
• Ability to understand client needs and manage their delivery.
• Ability to guide clients towards data-led maturity.
• Ability to support clients across workstreams spanning Data Collection AND Data Activation.
• Proficiency in Google/Microsoft Office tools, including spreadsheets and slide decks.
• Excellent communication skills (verbal, written, presentation).
• Excellent task management skills and comfort triaging a long task list.
• Enjoyment of working in a fast-paced, team environment.
• Ability to manage complex projects.
• Ability to communicate vision to decision-makers.
• Enjoyment of setting an agenda to grow client capabilities.
• Extreme organization.
• Emotional intelligence to handle sensitive situations.
• Good working understanding of all DMPG services (skill breadth can be developed on the job).
• Ability to manage clients and delivery teams (increasing with seniority).

Skills

• Google Analytics
• CRO
• Web experimentation
• Web personalization
• Data Collection
• Data Activation
• Analytics implementation
• Requirements documentation
• Implementation plan creation
• Tech stack configuration
• Segments creation
• Calculated metrics creation
• Performance dashboards creation
• Reporting
• Insights
• Digital data
• Customer experience
• Data layer strategy
• Tag management
• Omni-channel digital customer experience journey orchestration
• Adobe technologies
• Google technologies
• Email & Ad Networks
• CDP
• Microsoft Office
• Spreadsheets
• Slide decks

Work Type

• Permanent

Experience Level

• Senior
• Base
• Junior

Benefits

• Hiring the best people

About the Company

• DMPG is a highly experienced team dedicated to maximizing client value return on data & technology for over 10 years.
• The company's mission is to become recognized world leaders across their entire service portfolio, with a plan to expand across the UK, EU, US & AU.
• DMPG typically starts working with a client on one problem and demonstrates value for broader engagement.
• The cornerstone of all DMPG services is accurate data, matched with evolving business needs and trusted by the entire organization.
• DMPG offers three role types: Engineers, Enablement Leads, and Enablement Specialists.
• The company's team typically grows 30% each year.

Equal Opportunity

• Havas is committed to offering equal opportunities to all potential employees and has zero tolerance for discrimination.
• We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.