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About the Role

We are looking for an affiliate earned media relations expert with 6+ years of PR agency experience in consumer public relations. This role focuses on building and managing scalable revenue growth strategies that transform earned media placements into high-performing revenue channels for clients in the consumer goods sector. You will manage affiliate PR strategies, program execution, and achieve scalable growth for national and global clients across various consumer sectors. This role involves new business development, earned storytelling integration, and mentoring junior staff.

Responsibilities

Drive scalable revenue growth by designing and executing a comprehensive affiliate strategy that transforms earned media placements into high-performing revenue channels, and that consistently hits aggressive monthly and annual GMV targets for a diverse portfolio of clients.
Acquire high-value consumers for clients by leveraging data-driven insights to identify and partner with top-tier publishers and influencers, focusing on strategic customer acquisition that lowers CAC while expanding brand reach.
Manage and optimize client presence across major affiliate networks and sub-networks, ensuring commission structures, deep links, and tracking parameters are correctly configured.
Audit and advise clients on competitive baseline commission rates, custom publisher rates, and cookie windows to ensure brand offerings are attractive to top-tier commerce editors.
Build and maintain active relationships with commerce editors, affiliate managers and teams across major digital publishing houses.
Negotiate higher/bespoke commission rates, exclusive product launch windows, and flat-fee hybrid deals with high-converting publisher networks.
Track, analyze, and report on key performance indicators (KPIs) focusing on CTR, conversion rates, ROAS, AOV, and overall affiliate-driven revenue.
Leverage affiliate-specific PR tools and tech platforms to measure cross-channel impact and demonstrate clear ROAS to client leadership.
Serve as the subject matter expert internally, training PR team members on affiliate mechanics, compliance, and pitch structuring.
Onboard new clients by assessing their technical and operational readiness for affiliate PR before campaign launch.
Master earned storytelling integration by being the bridge between performance marketing and traditional PR; secure high-authority editorial commerce content placements and ensure affiliate links are seamlessly embedded.
Lead the execution of integrated and successful public relations campaigns / programs that exceed client goals.
Maintain clear and consistent communications, provide proper direction and counsel, and offer problem-solving solutions to clients.
Develop and grow senior client relationships.
Utilize excellent contacts to secure consistent media coverage across a wide range of consumer, food and beverage, wellness lifestyle, and news publications.
Establish new media contacts to expand reach across print, online, TV, social, and podcasts.
Generate new business opportunities and help secure new clients; research and participate in new business presentations; execute proposals that showcase unique capabilities and proven results.

Requirements

6+ years of prior PR leadership roles focused on consumer public relations strategies and program execution of food, beverage, wellness lifestyle and consumer tech brands.
Consumer PR agency-based experience is strongly preferred.
Bachelor's degree in public relations, or communications related field is required.
Proven history of leading affiliate PR teams and driving results.
True passion for staying abreast of industry and consumer trends and creatively capitalizing on them.
Exceptional media relations with many top-tier national and trade outlets; proven history of media placements and established contacts.
Ability to develop and execute successful media relations, affiliate, and influencer programs.
Excellent writing and editing skills (familiar with AP style).
Strong communications skills, project management capabilities and proven problem-solving ability.
Ability to manage multiple projects simultaneously and meet all deadlines.
Effectively work as part of a team, share information freely and support the common goals of the group.
Detail-oriented, organized, hardworking, flexible, and thorough.

Skills

Affiliate PR
Earned Media Relations
Consumer Public Relations
Revenue Growth Strategies
Media Placements
Publisher and Influencer Partnerships
Client Relationship Management
New Business Development
Storytelling Integration
Staff Mentorship
Data-driven Insights
Customer Acquisition
Cost Per Acquisition (CAC)
Brand Reach Expansion
Affiliate Network Management (Skimlinks, Impact, ShareASale, CJ, Rakuten, LTK)
Commission Structures
Deep Links
Tracking Parameters
Competitive Analysis
Commerce Editor Relations
Negotiation
Performance Metrics (CTR, ROAS, AOV)
Affiliate PR Tools (BuzzShift, Trackonomics, Koji)
Cross-channel Impact Measurement
Internal Training
Client Onboarding
Performance Marketing
Public Relations Campaigns
Media Relations
Writing and Editing
AP Style
Communications
Project Management
Problem-Solving
Teamwork

Location

NYC metropolitan area

Work Type

Full-time
Direct hire
Hybrid (1 day in office, 4 days remote)

Experience Level

6+ years of prior PR leadership roles

Education Level

Bachelor's degree in public relations, or communications related field

Salary/Compensations

$95,000 - $110,000

About the Company

Founded in 2011, FINN Partners is a full-service marketing and communications company that has grown from approximately $24 million to nearly $200 million in fees over ten years, becoming one of the fastest-growing independent public relations agencies globally.
The agency's growth is attributed to organic expansion and integrating new companies and people through a common philosophy.
With over 1,300 professionals across 35 offices, FINN Partners offers clients global access and capabilities in the Americas, Europe, and Asia.
FINN Partners clients are supported through longstanding partner agencies and its membership in the PROI network.
The agency is headquartered in New York and has numerous offices worldwide.