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About the Role

We are seeking an innovative Senior Lead to build the future of our brand community. This role will cultivate a best-in-class creator ecosystem to elevate our social presence and achieve ambitious commercial goals. You will set the strategy and vision for global and local Creator Marketing, bridging organic and paid content.

Responsibilities

• Build and implement a cohesive Creator strategy for sourcing, briefing, and directing Creators to deliver on-brand assets for organic and paid media.
• Lead a team of Specialists, setting the vision and inspiring new thinking.
• Establish a commissioning framework for a diverse mix of creators, defining content pillars and themes.
• Identify emerging creators, subcultures, and platform shifts to capitalize on cultural moments.
• Establish clear KPIs for creator initiatives (brand equity, engagement, conversion) and analyze performance data for optimization.
• Educate teams on working with Creators to ensure brand aesthetic standards are met while preserving authentic creator voices.
• Guide stakeholders with an innovation approach to challenge the status quo.

Requirements

• 10+ years of experience in creator and influencer marketing, social media, or cultural marketing.
• 3+ years of experience leading high-performing teams across different locations.
• Deep understanding of social media platform mechanics (TikTok, Instagram, YouTube, emerging channels).
• Intuitive eye for high-end visual storytelling and curation.
• Impeccable attention to detail.
• Confident presenting ideas cross-functionally and to senior leadership.
• Experience shaping ideas with Creators and empowering team members.
• Experience partnering with creator marketing agencies and platforms.
• Experience collaborating closely with cross-functional teams (social media, paid social, legal, finance).
• Proven experience in developing and scaling creator-led initiatives from strategy to optimization.
• Organized, understanding of the sportswear landscape, and curious to shape sports and culture.

Skills

• Creator Marketing
• Influencer Marketing
• Social Media Marketing
• Cultural Marketing
• Team Leadership
• Strategy Development
• Content Creation
• Performance Analysis
• Stakeholder Management
• Visual Storytelling
• Curation
• Platform Mechanics (TikTok, Instagram, YouTube)

Experience Level

• Senior
• 10+ years
• 3+ years leading teams