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About the Role

The Brand Manager plays an important role in building and strengthening the Captain D’s brand. This position leads and supports integrated brand campaigns, product launches, promotional strategies, and customer experiences across digital and traditional marketing channels. A successful candidate will combine brand strategy, project management, creative judgment, and marketing analytics to deliver campaigns that are consistent, engaging, and aligned with business goals. This role also supports menu innovation, social media strategy, competitive research, and cross-functional initiatives.

Responsibilities

• Manage product launches and promotions across digital and traditional channels
• Coordinate internal teams and external social, digital, creative, and media partners
• Maintain social media with promotional and original content
• Review market research, consumer trends, campaign results, and competitor activity
• Use analytics to evaluate campaign performance
• Review creative assets for brand consistency, messaging, and quality
• Support brand strategy, packaging, menu innovation, and product initiatives
• Help evolve the brand’s social media strategy
• Research new platforms, influencers, trends, and competitor campaigns
• Assist with proofreading and production of menu boards, POP, print, and other marketing materials
• Support cross-functional projects and channel strategy
• Perform additional duties as assigned

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• 4–5 years of brand, product, integrated, or social media marketing experience
• Proficiency with social media and analytics tools
• Strong communication, copywriting, and editing skills
• Experience managing internal and external partners
• CRM, loyalty, or project management experience preferred
• Must be 18 or older
• Continuous use of speech, hearing, vision, and manual dexterity
• Frequent standing, walking, reaching, bending, and lifting up to 50 pounds

Skills

• Brand strategy
• Project management
• Creative judgment
• Marketing analytics
• Menu innovation
• Social media strategy
• Competitive research
• Digital marketing
• Copywriting
• Editing
• CRM
• Loyalty programs

Location

• Nashville, TN

Work Type

• Hybrid
• Full-time

Experience Level

• 4-5 years of experience

Education Level

• Bachelor's degree

Salary/Compensations

• $75,000 - $90,000

Benefits

• Competitive Pay
• Yearly Bonuses
• Vacation and Sick Pay
• Meal Money
• Health Benefits (medical, dental, vision, FSA, and 401(k))
• Low-Cost Prescription Medications
• PerkSpot Savings
• Employee Assistance Program (EAP)
• Free Legal Assistance
• Referral Bonuses
• Leadership Growth opportunities
• Professional Development

About the Company

• Captain D’s is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all.
• We offer career opportunities and promote from within. The sky is the limit!

Equal Opportunity

• Captain D’s is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all.