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About the Role

This role involves leading customer analysis, executing senior leadership strategies, and managing client communications. You will support cross-functional projects focused on customer marketing data, technology strategy, identity, and analytics, providing key insights to inform planning and prioritization.

Responsibilities

• Support cross-functional projects with an emphasis on Customer Marketing Data, Technology Strategy, Identity, & Analytics, providing key insights through data analysis to inform planning and initiative prioritization.
• Contribute to initiative prioritization and assist in developing roadmaps and use cases that workstreams execute.
• Deliver insights to support strategic and long-term planning, leveraging value-based measurement across client marketing leads to drive data-enriched activation.
• Develop understanding of CX technology infrastructure and incorporate technical feasibility into planning and prioritization.
• Assist in identifying technology challenges across workstreams.
• Assist in identifying opportunities for cross-solutioning within the client's ecosystem.
• Support and contribute to the training of junior team members on how to best identify solutions driven through data, analytics, and technology.
• Collaborate with cross-agency SMEs to develop client- and customer-centric solutions.
• Support the creation of executive-level presentations and analyses of analytic, data, and identity solutions to support client needs and articulate incremental value.
• Contribute to the development of multi-phased measurement, technology, analytic, or data roadmaps for clients.
• Assist in translating data and results into clear narratives for both technical and non-technical audiences across communication channels (PowerPoint, email, etc.).
• Partner with client teams to develop use cases for activation across brand and market segment teams.
• Support Analytics Lead and Marketing partners on measurement planning for activation efforts.
• Collaborate cross-functionally within Merkle and client teams to drive integrated processes for the utilization of data, analytics, and technology.

Requirements

• 5+ years in analytics, business consulting, data strategy, and/or strategic planning functions.
• 2–3 years of experience working across multiple business or strategic disciplines.
• Mix of agency and corporate experience preferred.
• Experience contributing to work products from technical and strategic teams.
• Familiarity with CX technologies (e.g., Cloud Data Warehouses, CDPs, Cross-Channel Messaging Platforms, Content Management, etc.) and their application to CXM.
• Exposure to translating ML/AI models and analytic projects into business action.
• Corporate retail experience a plus.

Skills

• Strong written and oral communication skills, with the ability to present to senior stakeholders.
• Attentive listening and collaborative working style.
• Proficiency in PowerPoint; experience building roadmaps and program plans.
• Ability to leverage data and insights for storytelling and solution development.
• Ability to translate ambiguous requests into tangible, tactical solutions.
• Ability to explain complex analytic, technical, and data solutions in simplified language for non-technical partners.
• Ability to manage client and agency workflows to facilitate timely and actionable solutions.
• Solid business acumen with the ability to identify analytic and data-led solutions to business challenges.
• Working knowledge of a broad spectrum of analytic tools, solutions, and technologies and their application to business outcomes.

Location

• USA - Remote - Maryland

Work Type

• Full time
• Permanent
• Remote

Experience Level

• 5+ years
• 2-3 years

Salary/Compensations

• $113K-$140K

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

About the Company

• At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams.
• Dentsu may designate other Hub offices at any time.
• Those who live outside a commutable range may be designated as remote, depending on the role and business needs.
• Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.
• Brand: Merkle

Equal Opportunity

• Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
• Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.