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About the Role

Capital One Business Travel (COBT) is seeking a Marketing Senior Analyst to develop and execute a performance-driven marketing strategy. This role will focus on driving cardmember engagement and spend growth on the platform through various marketing initiatives, with a particular emphasis on understanding and engaging Field-managed customers. The position also involves people leadership for 1-2 analysts.

Responsibilities

• Identify messaging/design target strategy by partnering with the insights team to understand the target audience and validate product positioning.
• Support the development of Go-to-Market (GTM) strategy by building an end-to-end view of COBT’s marketing strategy, including customer journeys, segmentation, channel strategy, positioning, and key messaging.
• Conduct channel performance analytics to assess ROI of different channels and develop perspectives on COBT’s GTM strategy.
• Lead triggered messaging campaigns and holistic strategy across different customer journeys and segments.
• Partner with COBT Marketing teams to refine COBT positioning and customer-facing claims.
• Support COBT marketing partners in execution and performance analysis of specific campaigns.
• Serve as the lead point of contact for Card, Field, and Marketing teams to champion marketing goals and increase product usage.
• Conduct external analysis to understand competitor product and messaging strategies and build strategies for market success.
• Partner with the Sponsorships team to develop and execute a high-impact conference and industry event strategy.
• Develop business strategies to drive growth, profitability, and competitive success.
• Manage and develop 1-2 analysts, coaching and mentoring associates to develop and retain talent.
• Develop and implement new product and pricing strategies for various lending products.
• Lead direct-to-consumer marketing efforts for select products and strategic intent for products distributed through the retail channel.
• Build targeted insights to inform the design and development of new customer experiences, technology, and concepts.
• Drive improvements in credit performance by connecting drivers of future consumer credit trends to historical behavior, creating risk models, and testing hypotheses.
• Manage and sequence delivery of business intent, build business requirements, and execute against the product strategy.
• Oversee multiple projects and programs concurrently.
• Work closely with colleagues across Capital One including IT, Sales, Operations, and Finance to drive improvements in quality, volume, service, and profitability.

Requirements

• High level of initiative and ownership.
• Ability to coordinate efforts across diverse functional groups.
• Ability to self-direct and task switch between strategic and tactical initiatives regularly.
• Succinct, focused written and verbal communication skills.
• Marketing analytics practitioner and problem solver.
• Uses data and storytelling to influence decisions and deliver actionable recommendations.
• High degree of comfort with data analysis in SQL.
• Independent curiosity to understand the “why” behind the data.
• Ability to productively partner with a wide variety of teams across the organization.
• Focuses on driving impact in both the short and long term.
• Able to drive and execute an agenda end-to-end from conception through to in-market delivery in an uncertain and fluid environment.
• Helps achieve more than the sum of our parts by collaborating effectively with others.
• Encourages an inclusive culture with diverse teammates.
• Able to think outside the box for creative development and marketing strategy.
• Consistent customer-first thinking, always seeking to understand the customer through available data.
• Bias toward action on improving customer experiences.
• Proven track record of decision making and problem solving based on analytics.
• Conceptual thinking skills must be complemented by a strong quantitative orientation.
• Strong business judgment, leadership and integrity.
• Tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business.
• Ability to build and leverage the capabilities of a high-performing team.
• Foster innovation, drive critical decisions, hold business partners accountable, and be able to consistently deliver results.
• Impeccable written and oral communication credentials.
• Strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills.
• Display an intense focus on achieving both short and long term goals.
• Successful track record of thriving in a fast-paced, entrepreneurial and dynamic environment.
• Previous consulting experience is a plus.

Skills

• Marketing analytics
• SQL
• Data analysis
• Storytelling
• Strategic influencing
• Negotiation
• Creative thinking
• Customer obsession

Location

• McLean, VA
• New York, NY
• Richmond, VA

Work Type

• Full-time

Experience Level

• 3+ years of professional experience performing analysis
• 2+ years of experience in people management

Education Level

• Bachelor's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer engineering, Software engineering, Mechanical engineering, Information Systems or a related quantitative field)
• Master's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical engineering, Information Systems or a related quantitative field) or an MBA with a quantitative concentration
• Master’s Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering

Salary/Compensations

• McLean, VA: $164,800 - $188,100
• New York, NY: $179,700 - $205,100
• Richmond, VA: $149,800 - $171,000

Benefits

• Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
• Eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI).

About the Company

• At Capital One, we’re building a leading information-based technology company.
• Still founder-led, Capital One is on a journey to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking.
• We measure our efforts by the success our customers enjoy and the advocacy they exhibit.
• Guided by our shared values, we thrive in an environment where collaboration and openness are valued.
• We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results.
• We elevate each other and obsess about doing the right thing.
• Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams.
• Together, we can change banking for good.
• Capital One Business Travel (COBT), the booking travel platform for Small/Medium Enterprises, as part of the Premium Products and Experiences (PPX) team, is one of the fastest-growing parts of the business, having seen exponential growth, and has an ambition to maintain that growth.
• The Strategy and Growth team is focused on driving multifaceted strategies to drive cardmember engagement and spend growth on the platform through various marketing initiatives to existing and prospective users.

Equal Opportunity

• Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws.
• Capital One promotes a drug-free workplace.
• Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.